THE STRATEGY

DexKo was formed through the merger of Dexter and AL-KO Vehicle Technology (VT), creating a global leader in highly engineered running gear. To grow brand awareness among DexKo’s key targets, we recommended a multi-channel approach utilizing Search Engine Optimization, Paid Search, and Organic Social posts.

  • Increase site traffic, onsite dwell time, and organic keyword rankings.
  • Increase click-through rate, and onsite dwell time.
  • Increase engagement and followers growth.
THE SOLUTION
Search Engine Optimization

We made many updates to the backend of the website to help drastically improve performance.

Paid Search Advertising

Advantix Digital increased customer impressions by 842% for the week of Black Friday by optimizing branded campaigns and building out target display, shopping, and dynamic search ad campaigns.

Organic Social

We targeted businesses and built out a following through LinkedIn. Boosted posts were also implemented to heighten visibility, increase reach, and add to follower growth.

THE RESULTS

Since taking over, we saw success from all channels. Sessions were up 12% with 20% being new users. Paid search efforts drove over 52% more clicks and social followers have increased by 56.8%.

23,206

Sessions

19,059

New Users

10,628

Clicks

56.2

LinkedIn Followers Increase

Working hand in hand with a global leader in the automotive industry was a challenge, but our
multi-channel approach assisted in elevating their brand awareness among key targets