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FRANCHISE FAQS
  • What is your experience supporting franchisees?

    Our award-winning service has provided a multitude of services for franchisees. We understand that no two franchises are exactly the same or have the same needs which is why we believe in open communication to better develop campaigns and messaging to reach customers at the optimum time within the customer funnel.

  • Why do I need an agency?

    In today’s ever changing competitive marketplace a strong online presence is crucial in order to attract new customers and retain profits. Consumers are turning to online resources at an increasing rate and not being visible to those potential customers equals lost opportunity. At AVX Digital, we work with your team to understand exactly the target market you want to aquire or retain and then build a strategy plan to execute the best campaigns.

  • What services do you recommend for a franchisee client?

    Although AVX Digital offers expertise on all digital marketing services, we prefer to discuss with the franchisees and corporate to understand their overall objectives and then develop a strategy that best suits those needs.

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A PROVEN TRACK RECORD

When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details!
GO TO CASE STUDIES

BALANCED STRATEGY FOR FRANCHISE GROWTH

Corporate individuals and franchisees both aim for the same overall goals – the growth of the customer base and ROI-positive success. AVX Digital positions itself as an in-house digital marketing agency that acts as an extension of every client’s team. Each franchise, with the help of the experts at AVX Digital, can find methods that are best suited for them at a budget that fits their goals. AVX Digital breaks the barriers of what is possible and looks towards the future with innovative media planning and technological implementation. Omni-channel solutions provided by AVX Digital can work in tandem to provide maximum results. Location-based franchises can often look for opportunities for improvement, but AVX Digital ensures that the needs of both corporate and individual franchises are balanced for harmonious growth.

An important opportunity for independent local franchises to take advantage of is enhancing visibility online to drive new customers. Many potential customers will research their options online before going to a location. Optimizing a website gives users a place to gather more information about the local franchise and encourage site visitors to convert into customers. Many local businesses could benefit by implementing the necessary techniques that ensure that users can find them before the other competition. AVX Digital’s team of Search Engine Optimization (SEO) experts can not only help with the enhanced organic search but also by optimizing local listings through platforms such as Google Maps, Yelp, FourSquare, and more. An essential factor of local searches, or “near me” searches, is ensuring that franchises have updated information that is easily accessible, as well as highly visible on all leading search engines and listing networks. SEO experts can help franchises by crafting a highly technical, competitive advantage for better performance and generating new customer growth.

  • Over 300 locations managed individually
  • ROI+ at the corporate and brand level 100% of the time

Leveraging Machine Learning for Premium Campaign Performance

Paid search is a paid advertising practice that amplifies visibility for businesses and complements efforts of organic search as well. Paid search drives customer acquisition and site traffic through keyword targeting. Paid search campaigns are managed by the experts at AVX Digital, leveraging top-level targeting mechanisms and ensuring maximum visibility to the most relevant audience. These campaigns are flexible and are able to be applied to budgets of all sizes while maintaining performance. These efforts are enhanced further by AVX Digital’s machine learning and artificial intelligence (AI) software that can analyze customer behavior to better allocate budgets to be pivoted towards the highest performing segments, resulting in premium campaign performance.

Increasing a digital presence can promote customer acquisition as well as maintain customer retention by being engaging throughout multiple touchpoints. Social media is a great way to enhance visibility and digital relationships within the local community. Cultivating content that is unique and authentic is the key to representing the brand image and promoting a franchise location to relevant audiences on social media. AVX Digital’s social media team can act as a creative extension for local franchises. Perfecting high performance campaigns and engaging content will ultimately make a difference among competitors.

Ensuring clear communication and transparency with all clients, AVX Digital crafts 24/7 dashboards to report all campaigns for easy accessibility of campaign performance and its related growth in ROI for franchisees and corporate executives. With additional sources of client support constantly available, franchisees and franchisors can take care of their businesses with ease and comfort while trusting that their digital media spend is being taken care of with the utmost care.