CREATIVE CAPABILITIES

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CREATIVE FAQS
  • What creative services can you help me with?

    AVX Digital are experts in designing the perfect creative for each stage of the client lifecycle funnel. Logo Development, Brand Development, Website Design, Display Ad Creative, Paid Social Creative, Presentation/Internal Documents Creative, Interactive Media

  • Can you help with branding and strategy?

    AVX Digital is here to help you every step of the way by providing our expert knowledge on best practices and recommendations. We believe in open communication with our clients to ensure the perfect creative is crafted for every message and for every target audience.

  • What is Branding?

    Branding is so much more than logos and taglines. Branding is illustrating your company’s values and messages clearly and concisely through color palettes, font selection, logos, imagergy and messaging.

  • Is the creative team involved in the development of client websites?

    AVX Digital does silo our departments on projects and believes in open collaboration to ensure the end result is up to our standards. This is why our creative and web development teams work hand-in-hand throughouth the entire website development process ensuring that the not only is the functionality of the site the best it can be, but that the messaging and branding are on point.

  • What is the Branding process?

    Open collaboration between our clients and creative team ensure that we are aligned every step of the way. From discussions around brand tone and values to color palette and font selections, all initial discussions are used to help inform AVX Digital whe building out brand booklets that encompass all branding best practices and assets that can serve as reference moving forward.

  • Can you develop animated ads?

    Yes, our team is adept at developing animated ads for multiple platforms and sizes.

  • Does AVX Digital only provide digital creative?

    No, our team is well versed in providing non-digital creative from business cards to print media. Whatever your needs are, AVX Digital can help.

  • Does AVX Digital provide video services?

    Depending on your required needs for video, the creative team can help with the following video editing needs:
    Video Editing Clips for time, Adding in music audio to a clip (music must be legally licensed to be used and provided by client), Re-sizing a video to fit social sizes (This varies on how the video was shot originally in order to make some sizes successful), Extracting Audio from a video to either be removed or iscolated

  • What file type do you need from me for the logos?

    All logos if possible need to be send to us in any or all of the following file types: High Resolution .PNG, High Resolution .JPG, .ai (illustrator file), .eps

  • If I already have an established brand do I need to give you my colors?

    Yes. If you have any form of colors, fonts, or icons you use in your brand, please provide that to us so that we can best help you in creating your new pieces that work with your brand.

  • Do you provide the photography or do I need to provide that?

    For most cases we can provide the photography, however, if there are certain photos you want to use that you have please feel free to send us so we can add that to our branding file for you and use them in future creative pieces.

What is Creative Design?

Creative Services is much more than making visually appealing graphics. Creative can establish a brand’s image, general aesthetic, and influence a visitor’s overall lasting impression with the company. Any type of creative development requires artistic finesse, thorough testing, and long term strategy to prioritize functionality and effectiveness. AVX Digital’s creative services make sure that a brand is recognizable at all stages of the consumer life cycle, ensuring that the brand’s voice is clear, concise, and memorable. Through digital branding, AVX Digital can help set brand standards, an organization’s direct and evident promise to its customers and prospects. If done strategically, smart branding offers a clear edge over the less-focused competitors. The AVX creative team can also work closely with other marketing initiatives to provide unique and effective content for ad campaigns, along with promotional print needs such as banners, business cards, flyers, and more!

Logo Design

Branding consists of many factors that must all be compatible to establish a notable presence. A logo is one of the most direct ways to display a brand’s image and aesthetic through a simple, memorable and unique design. This should serve as the face of a brand and prompt a positive impression on consumers.

Furthermore, logos should be located clearly throughout a site, on social media profiles, merchandise, and much more. Ultimately, recognizable brands have become such, because logos and overall branding remain clear and consistent at every touchpoint. It takes a team of talented artists with strategic and technical skills to drive clear branding, all beginning with the logo.

Brand Standards

Brand standards are the core tenets that a brand stands for. This is often encapsulated through brand content, brand imaging, and other aesthetic qualities that must be cohesive across all branding opportunities. Font styles, colors, and other factors that can be easily recognizable and associated with the brand must all be perfected. Establishing guidelines for all brand assets is crucial to driving brand growth. Whether digital or physical products, the AVX Digital experts can help develop and oversee projects of all shapes and sizes. Maintaining a consistent image across all channels can be difficult, however, with the highly-skilled and detail-oriented team at AVX Digital, brands can rely on superior skill sets at rates affordable to all brands.

Digital Advertising

Creative services can amplify the initiatives of several types of advertising campaigns. Regardless of the network, platform, or specific ad unit, visuals that are informative, attractive, and memorable will ultimately drive immense gains of a brand’s KPI’s. Social media, programmatic, and video advertising are just a few examples of where creative services are critical to make an impactful collaborative effort to drive results. Content writers and designers can personalize custom content, graphics, animation, and/or videos that will help spread a brand’s message at scale.

Photography and videography are additional methods of displaying brand individuality and establishing authenticity. While generating original content is beneficial, positioning it to harmonize with the overall brand image is a craft that the AVX Digital team can oversee on behalf of clients from any industry.

Print Collateral

Print services require high-level design skills, as print collateral must be able to serve as stand-alone assets, however, cohesive with digital campaigns. Print advertising can include but is not limited to brochures, flyers, business cards, banners, display stands, and postcards. Not only can AVX Digital assist in developing clean creative designs for any print needs, but the design strategists and artists can also assist to coordinate printing efforts balancing an array of quality and pricing options, allowing AVX to service any business regardless of goals, needs, and budget.

A PROVEN TRACK RECORD

When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details!
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