HISPANIC MARKETING

With more than a trillion dollars of purchasing power, today’s companies must focus their energies on reaching the Hispanic market.

The Hispanic community throughout the United States is composed of fervent digital media consumers — the vast majority of whom use smartphones and tablets often. That’s why it’s crucial for today’s U.S. marketers to use well-crafted mobile advertising to reach this audience.

Like any market, the Hispanic community is receptive to advertising that treats their traditions, customs, and heritage with respect — whether they are recent immigrants or acculturated, third-generation citizens.

Certain regions and states with large Hispanic and Latino populations (and businesses) in those regions must consider the benefits of producing specific marketing content that directly addresses them.