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Search Engine Optimization (SEO) is a highly technical yet critical aspect of a digital campaign that is focused on making sites relevant, visible, and easily accessible to both search engines and potential users. A website’s positioning on a search engine results page can create a significant advantage against competitors. An intelligent SEO strategy will enhance the quality of a site’s performance, identify and resolve any omni-platform inconsistencies, and strengthen the brand’s digital footprint.
Optimizing organic search (non-paid efforts) can affect how a site is prioritized by search engines when users conduct specific keyword searches. Additionally, SEO initiatives can even have a positive effect on local businesses through local listings such as Google Maps, Yelp, and other networks. AVX Digital’s SEO efforts are complementary to many other services offered at AVX Digital and is considered a core pillar to any digital marketing campaign.
The AVX Digital SEO experts work closely with web developers (internal and client-owned) for optimal site usability and efficiency. Additionally, paid search advertising can be further improved by leveraging website optimizations to drive improved quality scores and lower ad costs.
While the team can take on the full management of a website’s optimization needs, AVX Digital’s SEO consulting services are also available from industry professionals with high-level experience in producing award-winning ROI and ongoing growth through departmental and organizational leadership.
Optimizing a website from the inside-out. Implementing website updates to create competitive, non-paid visibility by catering to the best search engine practices.
Strengthening site-authority by evaluating outside sources, ensuring multi-platform consistency, and more through local listings, link building and more.
Creating and promoting engaging content on a multitude of platforms, site pages, networks and more.
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Proactively working ahead of competition through the hyper-advancing world of Voice Search, driving visibility through emerging networks.
AVX Digital experts come with premium experience that can forecast future opportunities for continual opportunity maximization, assisting digital and financial growth.
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Search Engine Optimization, or SEO, is the practice of optimizing a website to be more favorable in the eyes of search engines with the goal of increasing visibility, traffic, and rankings. Search Engine Optimization directly affects organic traffic, leading to additional visitors to your site that click links on the search engine results page. Unlike, with Paid Search, these clicks are free, but without careful optimization, visibility is not likely to grow.
While other online platforms can generate traffic to websites, organic search results offer more coverage across digital real estate and appear more credible to savvy searchers. While SEO does require time to ramp up, once SEO content and strategy have taken effect and visibility increases, the outcome of more traffic and potential customers increases.
On-Page SEO refers to the practice of optimizing individual pages to increase page rank and generate more relevant traffic in search engines. On-Page SEO includes updates to both content and HTML source code on the page, but does not include external links and other external signals
Off-Page SEO refers to all activity outside of the website to raise the ranking of a pages with search engines. Link building is a prime example of Off-Site SEO and creating shareable content and NAP consistency are othergreat ways to increase Off-Page SEO.
Absolutely. HTTPS is the secure form of HTTP, which provides additional benefits with search engines over non-secured pages by indexing the HTTPS pages first and recognizing HTTPS as a ranking signal. HTTPS is also faster than HTTP which is important to consider for click-through rate.
The three most common meta tags are: Meta Titles, Meta Descriptions and Meta Robots.
A Meta Title is the title of your page and what search engines display in search results. Note – search engines may rewrite Meta Titles.
Meta Descriptions is a brief copy describing the content of the page, which is displayed in searh results.
Meta Robot Tags provide search engines with instructions on what to index and what not to index.
A calculated metric from Moz based on the number of links to your website domain and the quality of those links.
A calculated metric from Moz based on the number of links to a particular page on your website and the quality of those links.
Somewhat. It is a popular belief between SEO experts that not the traffic to the site, but clickthrough rates and engagement once on the site can affect rankings.
SEO best practices involve following Google’s public guidelines and things to avoid, available here
Load time of a website correlates directly with the number of visitors who will stay on your site. Slow load times adversely effect search engine crawls and are factored in as well with ranking.
The more clicks a user has to make to navigate to a page the weaker that page is in terms of authority. Site structure is crucial to providing a clean navigational path through your website for both search engines and users.
Yes! AVX Digital employs technical audits to assist in identifying areas of improvement both on and off page.
Both, but if marketing budgets are limited then the brand’s goals must drive the direction. SEO is considered a “big picture” service in that there is a longer build out, but the rewards are greater. When a website becomes more visibly through organic the less a brand will need to spend on paid search activity. Paid Search is similar to “flipping a switch” where visits and conversions are nearly immediate.
Duplicate content can adversely affect website performance as Google has to determine which of the similar pages to show in search results. Sometimes, Google will continuously swap these pages, splitting any and all of the page authority between them.
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Search Engine Optimization is just that – finding methods to improve website functionality, keyword relevancy, and ultimately visibility within Google, Bing, Yahoo! and other search engine platforms. The SEO team at AVX Digital uses the best practices in the industry to drive organic growth, brand equity, and return on investment (ROI). The digital strategists at AVX Digital are able to enhance a site’s digital footprint from the inside-out. Through various methods, SEO can amplify the quality and quantity of traffic to a site.
The Search Engine Optimization experts at AVX Digital can enhance organic rankings with the on-site Optimization services. This can include technical improvements on the back end of a website, or “off site” that can make an impact in the search engines’ algorithms. When search engines crawl and evaluate a site, robots look at over 200 ranking signals. The strategists at AVX Digital know the ins and outs of a site that will positively or negatively impact how well the site is positioned on search engine result pages (SERPs). The team can analyze on-site opportunities for improvement which could include, but is not limited to, keyword implementation, broken links, image formatting and website page speed.
Additionally, the team can investigate all potential user experience issues on the site. For example, a large number of site visitors will leave a page if it is not loading fast enough – typically in 3 seconds or less. This can be due to how images are formatted, how well website elements load, or even caused by issues as detailed as to how tracking scripts are implemented.
While the AVX team can manage the entirety of the SEO workload, the team can also collaborate with in-house web design experts to address issues along with perfecting site navigation (Information Architecture). The easier one can navigate through a site, the more likely they would be able to find what they are looking for and complete the desired action.
Content marketing ensures that content across every platform is giving consumers the information that they want and need, while being rich with relevant keywords to ensure brand exposure. Users are changing behavior more often and faster than ever and ensuring that content developed matches changing interests will assist brands stay on the forefront of user demands.
Rather than solely promoting products and services through paid media, brands should provide users content to stand out in a sea of competition and empower users to take a desired action. The AVX Digital SEO team integrates the unique voice of each client and can compose original content or reinforce existing content as an extension of the clients marketing efforts.
A focused strategy and engaging content can help drive lead acquisition, customer acquisition and ultimately sales. Optimizing the content on a website can enhance the visibility of the site for both search engines and users. The SEO team at AVX Digital is able to revise existing content while also curating original content. To grow visibility, content can be placed throughout a company’s regular site content while also promoted through channels such as social media, paid search advertising, native content advertising and many other opportunities.
Off-site services are methods outside the walls of a brand’s website which will also enhance the performance of the site on SERPs. The primary means of off-site growth is called “backlinking”, or “link building”. This establishes and promotes the credibility of a site by gaining links from external 3rd party sites. The more sites that redirect users via backlinks to a site, the more “relevant” and “authoritative” it is considered when being ranked in search engine queries.
Local listings will be more likely to provide more relevant visibility and traffic as the majority of visitors are driven from a localized geographical area. AVX Digital can manage Google My Business profiles to level any inconsistencies, optimize professional visibility, and update contact information in addition to other platforms such as Yelp, YellowPages, and more.
Additionally, Online Reputation Management (ORM), allows AVX’s team to drive and monitor review growth and respond to both positive and negative reviews. Managing a clean reputation is ultimately useful for brands to appeal to users hungry for transparency, clarity, and reliant on the recommendations of other users.
While Voice Search is still in its infancy, it is becoming more intelligent and constantly evolving. With an increase of consumers with smart speakers and several other devices with voice search capabilities, voice search is becoming more utilized than ever. One of the many ways companies can optimize this up and coming technology is to move ahead of competitors with customizing automated responses and “skills” to answer the questions consumers are asking. AVX Digital can help brands predict users keyword phrasing and develop informative answers, boosting a brand’s awareness.
Additionally, Amine Bentahar, AVX Digital’s Chief Operating and Digital Officer, was the first published co-author (alongside Courtney Cox Wakefield of Children’s Health) on the topic of voice search! If you are interested in learning more, Voice Search: The New Search Engine is available for sale on Amazon.
SEO is a diverse service that can help brands with several elements of a digital footprint. To find out more about how AVX Digital’s SEO services could benefit your company, contact us here!
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details! GO TO CASE STUDIES
