Improving Your Brands Reviews in 2021

October 21, 2021 | James Itkoff

Amazon reviews are of major importance to maximize sales, helping drive revenues and visibility on the site. It is estimated that over 70% of shoppers don’t make a purchase until they have read the reviews of a product they are looking to buy. One of the best ways to grow your Amazon business is t [...]

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Meet James Itkoff, Sr. Director of Strategy at AVX Digital

October 15, 2021 | Victoria Hempstead

Our social department had the opportunity to sit with James Itkoff, Sr. Director of Strategy and AVX Digital’s head of operations and client strategy. We got to know more about James, how he started with then-Advantix Digital, and how he has progressed to his current executive role.  AVX: Hi J [...]

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Getting Your Amazon Store Ready for the Holidays

September 30, 2021 | AVX Digital

Selling on Amazon can be a great way to build a business, with hundreds of millions of products available online. Amazon has built the trust of regular customers, which is why it holds an incredible 50% market share of the U.S. e-commerce market.  While creating an Amazon store is obviously a mu [...]

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Google to merge Phrase Match and Broad Match Modified

Say Goodbye to Broad Match Modified

August 1, 2021 | Kelsey Doolen

Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]

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How To Rebrand Social Media

How to Rebrand Your Social Media

July 16, 2021 | Victoria Hempstead

Evolution is Inevitable Social Media has evolved from the beginning as users and brands used to share casual pictures, thoughts, and conversations to stay connected with your inner circle; while now exploding into essential channels for personal and professional use. No matter the platform, social [...]

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