How Changes to User Privacy Affect Advertisers

February 12, 2021 | Kasey Goedeker

In recent history advertising has changed from broad and general targeting such as audiences based on tv programming or general magazine reader demographics, to specific data points on individuals in the digital world. We believe this is a positive for both the advertisers and the audience. This way [...]

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How To Determine The Right Look For Your Brand

January 28, 2021 | Robin Soto

When you are creating your brand, there are several factors you need to consider when deciding how you want to be represented. Below are a few key things that will help you determine the type of brand you want for your company, and will help you grow your brand further in the future. Does This Make [...]

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social media trends 2020

Social Media Trends for the 2020 Holiday Season

December 2, 2020 | Victoria Hempstead

Social Media Trends for the 2020 Holiday Season Social media can play a crucial role in your holiday season marketing strategy. In 2020, a tactical digital presence is more important than ever before. It’s no secret that social media professionals have had to shift gears this year. Everything [...]

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gtm tagging

Taking Google Tag Manager (GTM) to the Next Level with Server Side Tagging

November 30, 2020 | Brandon Lea

Google Tag Manager (GTM) Launches a new feature “Server-Side Tagging” into public beta Since Google Tag Manager’s launch in 2012, the platform has quickly become the industry standard for managing tracking scripts. GTM allows web developers and agencies to quickly and easily add, update, debu [...]

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Considerations For Your COVID-19 Holiday Promotions

October 8, 2020 | Victoria Hempstead

Each year, retailers and consumers alike look forward to the long-anticipated annual holiday sales season. In preparation for the upcoming gift giving holidays, marketers need to plan the various components of advertising the holiday-centric sales promotions in advance. Unlike any holiday sales seas [...]

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