Considerations For Your COVID-19 Holiday Promotions
Each year, retailers and consumers alike look forward to the long-anticipated annual holiday sales season. In preparation for the upcoming gift giving holidays, marketers need to plan the various components of advertising the holiday-centric sales promotions in advance. Unlike any holiday sales seas [...]
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What Makes TikTok Such a Lucrative Platform
TikTok was named Musical.ly prior to its purchase by ByteDance in August of 2018. Ever since the rebranding, the popularity of the app has risen astronomically. To compare the success of the app to others, TikTok broke records by having over 115.2 million installs during the month of March 2020, whi [...]
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2020 Glossy Fashion Awards Winner for Best Use of Video – AVX Digital x Tip Top
Glossy, a media group, highlights innovative digital technologies that are revolutionizing the fashion, beauty, and luxury industries. Each year, the organization holds an awards ceremony to recognize the top brands in the business doing just that - implementing new and creative digital solutions to [...]
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How Brands Are Adjusting Media Spend During the Facebook Boycott
Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions. Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]
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5 Tips and Tricks to Elevate Your Email Marketing Campaign
Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]
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