Say Goodbye to Broad Match Modified
Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]
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How to Rebrand Your Social Media
Evolution is Inevitable Social Media has evolved from the beginning as users and brands used to share casual pictures, thoughts, and conversations to stay connected with your inner circle; while now exploding into essential channels for personal and professional use. No matter the platform, social [...]
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Manage Negative Placements With Dynamic Exclusion Lists
Google Ad’s Dynamic Exclusion Lists makes it easier to avoid showing your ad in unwanted placements and audiences. With this roll out, exclusion lists are automatically updated, allowing advertisers to keep their exclusion lists relevant and protect their brand. How Do Dynamic Exclusion Lists Wor [...]
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The 16 Best Free Tools For SEO in 2021
If you have a website or are running a business online, chances are you have heard of search engine optimization or SEO for short. Implementing SEO for your website or blog can be very simple, you don’t have to be an SEO specialist or work in the digital marketing field to rank higher in search re [...]
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How Changes to User Privacy Affect Advertisers
In recent history advertising has changed from broad and general targeting such as audiences based on tv programming or general magazine reader demographics, to specific data points on individuals in the digital world. We believe this is a positive for both the advertisers and the audience. This way [...]
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