16 best free seo tools in 2021

The 16 Best Free Tools For SEO in 2021

April 21, 2021 | Breanna McMurray

If you have a website or are running a business online, chances are you have heard of search engine optimization or SEO for short. Implementing SEO for your website or blog can be very simple, you don’t have to be an SEO specialist or work in the digital marketing field to rank higher in search re [...]

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Google to merge Phrase Match and Broad Match Modified

Say Goodbye to Broad Match Modified

March 18, 2021 | Kelsey Doolen

Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]

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How Changes to User Privacy Affect Advertisers

February 12, 2021 | Kasey Goedeker

In recent history advertising has changed from broad and general targeting such as audiences based on tv programming or general magazine reader demographics, to specific data points on individuals in the digital world. We believe this is a positive for both the advertisers and the audience. This way [...]

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How To Determine The Right Look For Your Brand

January 28, 2021 | Robin Soto

When you are creating your brand, there are several factors you need to consider when deciding how you want to be represented. Below are a few key things that will help you determine the type of brand you want for your company, and will help you grow your brand further in the future. Does This Make [...]

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social media trends 2020

Social Media Trends for the 2020 Holiday Season

December 2, 2020 | Victoria Hempstead

Social Media Trends for the 2020 Holiday Season Social media can play a crucial role in your holiday season marketing strategy. In 2020, a tactical digital presence is more important than ever before. It’s no secret that social media professionals have had to shift gears this year. Everything [...]

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