When Should Brands Switch to GA4?

June 22, 2022 | mgraska

One of the most common questions we've been getting from both clients and prospects is when they should implement GA4. We've put together a handy guide covering the transition with dates on when brands need to act. When should our brand implement GA4? Today. Google Analytics 4 becomes the standard [...]

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What’s New in Google Analytics 4

May 11, 2022 | mgraska

Google Analytics 4 provides businesses with a fresh interface and new metrics with which to view their performance.  It's a major change that's been years in the making and we're highlighting some of the new enhancements in GA4 that solve common reporting problems and provide additional insights to [...]

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