Improving Your Brands Reviews in 2021

October 21, 2021 | James Itkoff

Amazon reviews are of major importance to maximize sales, helping drive revenues and visibility on the site. It is estimated that over 70% of shoppers don’t make a purchase until they have read the reviews of a product they are looking to buy. One of the best ways to grow your Amazon business is t [...]

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Meet James Itkoff, Sr. Director of Strategy at AVX Digital

October 15, 2021 | Victoria Hempstead

Our social department had the opportunity to sit with James Itkoff, Sr. Director of Strategy and AVX Digital’s head of operations and client strategy. We got to know more about James, how he started with then-Advantix Digital, and how he has progressed to his current executive role.  AVX: Hi J [...]

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Getting Your Amazon Store Ready for the Holidays

September 30, 2021 | AVX Digital

Selling on Amazon can be a great way to build a business, with hundreds of millions of products available online. Amazon has built the trust of regular customers, which is why it holds an incredible 50% market share of the U.S. e-commerce market.  While creating an Amazon store is obviously a mu [...]

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2020 Glossy Fashion Awards Winner for Best Use of Video – AVX Digital x Tip Top

August 26, 2020 | Victoria Hempstead

Glossy, a media group, highlights innovative digital technologies that are revolutionizing the fashion, beauty, and luxury industries. Each year, the organization holds an awards ceremony to recognize the top brands in the business doing just that - implementing new and creative digital solutions to [...]

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How Brands Are Adjusting Media Spend During the Facebook Boycott

August 7, 2020 | Victoria Hempstead

Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions.  Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]

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Programmatic Advertising Trends during COVID-19

May 12, 2020 | Advantix Digital

The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]

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