4 Online Marketing Mistakes Almost Every Law Firm Makes

January 26, 2022 | William Gallahue

Legal marketing is arguably the most competitive industry online and many firms make basic mistakes that hurt their ability to drive case volume and lower their overall return on ad spend. Having had the opportunity to scale successful lead generation campaigns for firms ranging from three person pe [...]

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Why Your Brand Needs To Be On Tiktok

January 12, 2022 | James Itkoff

TikTok may not be the first app that comes to mind when you think of social media, but it is actually the fastest growing social media network of all-time. In Q1 2020, it actually set the record for most app downloads in a single quarter, with 315 million installs. Not only does TikTok have a bil [...]

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Why Do Reviews Matter on Amazon?

January 5, 2022 | James Itkoff

In many ways, Amazon drives online shopping today. With a 40% market share on total ecommerce sales, it is the leader among digital retailers. Amazon saw a 44% rise in sales during 2020, and another estimated 15% rise in sales in 2021. They are here to say and will likely be the market leader for th [...]

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What to Consider When Advertising Your Law Firm in 2022

December 17, 2021 | James Itkoff

No matter the size of the law firm, continually finding ways to grow business via new customer leads is essential to keep things running. One of the best ways for any firm to grow in 2022 is through digital marketing, using advertising to bring in clients who are in need of the services you provide. [...]

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Challenges Posed by HIPAA Compliance and What You Can Do

December 14, 2021 | James Itkoff

With the world becoming more digital, HIPAA compliance has become more important than ever. But the truth is that while HIPAA is both great and necessary for security, it can limit an advertiser’s ability to access and interpret data, as well as make it more challenging to create effective ad camp [...]

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