3 Marketing Mistakes Brands Make During Recessions

June 8, 2022 | William Gallahue

Recessions are critical periods for brands and consumers and with looming economic uncertainty, we wanted to look at a three common mistakes that brands make online when navigating financial crises. Assuming Revenue Stops During recessions buyers will still continue to spend money, just in a way t [...]

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How to Take Advantage of Google Organic Shopping Listings

February 23, 2022 | William Gallahue

Most brands are familiar with the Google Shopping as a paid marketplace for their products but even fewer realize that they can upload their entire product inventory and quickly add incremental revenue. Here we'll explain how any brand big or small can take advantage of this incredible product disco [...]

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5 Examples of Brands Using NFTs to Grow Customer Engagement

February 2, 2022 | William Gallahue

NFTs are a very valuable commodity for marketers because they allow fans direct digital ownership of the brands and products they love. Even before the internet, brands have always struggled with how to give their raving fans a customized ownership experience that goes beyond buying products and pot [...]

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5 Ways Furniture Brands Can Boost Sales in 2022

January 21, 2022 | William Gallahue

January and February are traditional post-holiday planning months for many furniture and decor companies and during that downtime it's important brands step back and take a critical look at their digital marketing strategies. In the last year and even in the last three months, major advertising a [...]

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Mistakes Brands Are Already Making for the Holidays

December 9, 2021 | James Itkoff

The holidays are a pivotal time for any business, with shoppers primed to spend while looking for just the right gift for the people in their lives. As the holidays come upon us, it’s important to get your digital marketing strategy just right, while avoiding some of these common mistakes that bra [...]

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Considerations For Your COVID-19 Holiday Promotions

October 8, 2020 | Victoria Hempstead

Each year, retailers and consumers alike look forward to the long-anticipated annual holiday sales season. In preparation for the upcoming gift giving holidays, marketers need to plan the various components of advertising the holiday-centric sales promotions in advance. Unlike any holiday sales seas [...]

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How COVID-19 Has Changed Buying Behaviors

May 12, 2020 | Victoria Hempstead

Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstance [...]

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Shopping on Instagram? New Stand-Alone E-Commerce App in the Making

September 10, 2018 | AVX Digital

According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand [...]

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Grafton Apparel: an eCommerce Success Story

May 31, 2018 | James Itkoff

Grafton Apparel, which has undergone many names since the ambitious sixteen-year-old James Beatty Grafton opened their first clothing store in Ontario in 1853, is now considered the leading Canadian retailer of men’s dress apparel. Grafton Apparel’s array of fashionable and affordable menswear h [...]

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