Considerations For Your COVID-19 Holiday Promotions

October 8, 2020 | Victoria Hempstead

Each year, retailers and consumers alike look forward to the long-anticipated annual holiday sales season. In preparation for the upcoming gift giving holidays, marketers need to plan the various components of advertising the holiday-centric sales promotions in advance. Unlike any holiday sales seas [...]

Read More

How COVID-19 Has Changed Buying Behaviors

May 12, 2020 | Victoria Hempstead

Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstance [...]

Read More

Shopping on Instagram? New Stand-Alone E-Commerce App in the Making

September 10, 2018 | AVX Digital

According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand [...]

Read More

Grafton Apparel: an eCommerce Success Story

May 31, 2018 | James Itkoff

Grafton Apparel, which has undergone many names since the ambitious sixteen-year-old James Beatty Grafton opened their first clothing store in Ontario in 1853, is now considered the leading Canadian retailer of men’s dress apparel. Grafton Apparel’s array of fashionable and affordable menswear h [...]

Read More