Steps to Take to Get Your Business Cyber Monday Ready

October 10, 2022 | mgraska

You can create a Cyber Monday campaign, put up graphics, and make sure your website is updated. You can also install tracking software to see how people interact with your site. Create a Cyber Monday Campaign A great way to increase your brand’s visibility on Cyber Monday is to create a campaign [...]

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3 Marketing Mistakes Brands Make During Recessions

June 8, 2022 | mgraska

Recessions are critical periods for brands and consumers and with looming economic uncertainty, we wanted to look at a three common mistakes that brands make online when navigating financial crises. Assuming Revenue Stops During recessions buyers will still continue to spend money, just in a way t [...]

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How to Take Advantage of Google Organic Shopping Listings

February 23, 2022 | mgraska

Most brands are familiar with the Google Shopping as a paid marketplace for their products but even fewer realize that they can upload their entire product inventory and quickly add incremental revenue. Here we'll explain how any brand big or small can take advantage of this incredible product disco [...]

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5 Examples of Brands Using NFTs to Grow Customer Engagement

February 2, 2022 | mgraska

NFTs are a very valuable commodity for marketers because they allow fans direct digital ownership of the brands and products they love. Even before the internet, brands have always struggled with how to give their raving fans a customized ownership experience that goes beyond buying products and pot [...]

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5 Ways Furniture Brands Can Boost Sales in 2022

January 21, 2022 | mgraska

January and February are traditional post-holiday planning months for many furniture and decor companies and during that downtime it's important brands step back and take a critical look at their digital marketing strategies. In the last year and even in the last three months, major advertising a [...]

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Mistakes Brands Are Already Making for the Holidays

December 9, 2021 | mgraska

The holidays are a pivotal time for any business, with shoppers primed to spend while looking for just the right gift for the people in their lives. As the holidays come upon us, it’s important to get your digital marketing strategy just right, while avoiding some of these common mistakes that bra [...]

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Considerations For Your COVID-19 Holiday Promotions

October 8, 2020 | mgraska

Each year, retailers and consumers alike look forward to the long-anticipated annual holiday sales season. In preparation for the upcoming gift giving holidays, marketers need to plan the various components of advertising the holiday-centric sales promotions in advance. Unlike any holiday sales seas [...]

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How COVID-19 Has Changed Buying Behaviors

May 12, 2020 | mgraska

Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstance [...]

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Shopping on Instagram? New Stand-Alone E-Commerce App in the Making

September 10, 2018 | mgraska

According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand [...]

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Grafton Apparel: an eCommerce Success Story

May 31, 2018 | mgraska

Grafton Apparel, which has undergone many names since the ambitious sixteen-year-old James Beatty Grafton opened their first clothing store in Ontario in 1853, is now considered the leading Canadian retailer of men’s dress apparel. Grafton Apparel’s array of fashionable and affordable menswear h [...]

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