Top Social Media Trends in 2020
HOW CURRENT EVENTS HAVE RESHAPED THE SOCIAL MEDIA LANDSCAPE Digital marketing has always been a dynamic business. Whether it is platform acquisitions, shifts in consumer behaviors, or new ad types and targeting capabilities, marketers constantly have to relearn and adapt to stay ahead of competitor [...]
Read More
How to build an Effective Paid Social Media Marketing Campaign
Paid Social ads are a great way to expand your reach and inform consumers about your brand. Before beginning a campaign, it’s important to establish a plan or one might risk inefficiently severing their ads to an audience that does not align with their messaging. Here at AVX Digital, we have creat [...]
Read More
Everything You Need to Know About Instagram + FB Shops
Hopefully, by now, you’re familiar with the Facebook family of apps branching into e-commerce; from Facebook’s Marketplace to shoppable ads and featured posts on Instagram. But as Facebook expands its presence in e-commerce with the release of ‘Shops’, it leaves us brainstorming how this can [...]
Read More
How to Make Your Content more Engaging
Content creation serves as a medium for brands to communicate with their audience. However, brands need to properly understand what message they should convey to consumers. One indicator of a successful post are the engagement levels. A post that receives a high volume of engagement at a high engage [...]
Read More
LinkedIn Paid Social Tips & Tricks
LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]
Read More
Trends to Watch: Social Media Edition
Just like design, fashion, and health and wellness trends come and go, social media has its own set of trends that circle around. Some of these trends have a lifespan of 72 hours - such as the famous “Until Tomorrow” social trend that is taking the internet by storm - while some have been around [...]
Read More
COVID-19’s Impact on Paid and Organic Social Media
A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]
Read More
The Second Coming of Vine: An Insight into Byte
It’s no surprise that after the infamous six-second looping social platform, Vine died, there would be a second coming. Creators and viewers alike have a love for silly, short and relevant content that makes an impression. Famous vines such as “Hurricane Tortilla”, “It’s An Avocado” and [...]
Read More
Snapchat Releases its New Mid-Roll Video Ad Format: Extended Play Commercials
Earlier this month, Snapchat announced the release of its new video ad format known as Extended Play Commercials. This new format gives social media advertisers the opportunity to extend their mid-roll video ads from 6-seconds to a maximum of 3 minutes. While the first 6-seconds will remain non-skip [...]
Read More
The Top 5 Social Updates You Need to Read About This Month
The world of social media is constantly evolving, which can be challenging to keep up with. That’s why we’re here. At AVX Digital, it’s our duty as digital marketing experts to stay in the know of the latest and greatest social media trends and updates so that we can share them with you. Here [...]
Read More