Meta Ad Placements: Why They Matter

July 20, 2023 | mgraska

In today's digital age, advertising is crucial for a successful marketing strategy. With technology’s constant evolution and the widespread use of social media, businesses can place ads almost anywhere. Meta stands out as one of the most influential platforms. As an advertiser, selecting the ideal [...]

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Getting Started with TikTok Campaigns

May 15, 2023 | mgraska

TikTok has become one of the most popular social media platforms in recent years, with millions of users worldwide. As a result, many businesses have turned to TikTok to promote their products and services. Creating a TikTok ad campaign can be a great way to reach a younger, more engaged audience. I [...]

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What You Need to Know About Meta’s Advantage+ Shopping Campaigns

May 1, 2023 | mgraska

Meta, the parent company of social media giants Facebook and Instagram, recently launched its new advertising feature, "Advantage+ Shopping Campaigns." This feature is specifically designed to help small and medium-sized businesses to better promote their products and reach more potential customers. [...]

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How can Small Businesses Effectively use Digital Marketing?

March 15, 2023 | mgraska

Small businesses often need help to keep up with the rapidly changing digital marketing landscape. With limited resources and a small audience base, it can be challenging to compete against larger companies. By understanding and utilizing various digital marketing strategies, small businesses can ke [...]

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How to Adjust Social Media Marketing to Your Target Audience

February 16, 2023 | mgraska

The Basics of Organic Social Media  Organic social media marketing means creating content to engage and connect with your target audience without using paid advertisements. It involves posting videos, photos, or graphics relevant to your target audience to increase engagement and drive sales. Orga [...]

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2023 Digital Marketing Trends To Look Forward To

January 10, 2023 | mgraska

As we enter 2023 and look forward to the year ahead, businesses must stay on top of digital marketing trends to remain competitive. From artificial intelligence to augmented reality, plenty of new and innovative technologies will be making their way into the industry this year. Businesses must under [...]

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5 Changes You Can Make to Your Ecommerce Business in 2023

January 3, 2023 | mgraska

The e-commerce industry is one of the fastest-growing and most profitable sectors, and in 2023, the sector is estimated to be worth over $5 trillion. Businesses can improve their performance and make their e-commerce operations more efficient, and this article will look at five of the most critical [...]

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Why Social Media is Essential to Business Marketing

October 21, 2022 | mgraska

Social media didn't always play such a prominent role in business marketing, and it has only become essential in recent years. In the past, businesses would use more traditional methods, such as print ads and TV commercials, to reach their target market. However, social media has become one of the m [...]

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Should You Continue Running Facebook Ads?

January 19, 2022 | mgraska

It is no secret that Facebook Ads haven’t been the same since iOS 14 arrived. The sudden shift in Facebook performance has left leadership and marketing teams for both small businesses and Fortune 500 companies at a crossroads as far as how to measure channel performance and whether to continue in [...]

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How To Rebrand Social Media

How to Rebrand Your Social Media

July 16, 2021 | mgraska

Evolution is Inevitable Social Media has evolved from the beginning as users and brands used to share casual pictures, thoughts, and conversations to stay connected with your inner circle; while now exploding into essential channels for personal and professional use. No matter the platform, social [...]

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