Why Social Media is Essential to Business Marketing

October 21, 2022 | Avx Digital

Social media didn't always play such a prominent role in business marketing, and it has only become essential in recent years. In the past, businesses would use more traditional methods, such as print ads and TV commercials, to reach their target market. However, social media has become one of the m [...]

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Should You Continue Running Facebook Ads?

January 19, 2022 | AVX Digital

It is no secret that Facebook Ads haven’t been the same since iOS 14 arrived. The sudden shift in Facebook performance has left leadership and marketing teams for both small businesses and Fortune 500 companies at a crossroads as far as how to measure channel performance and whether to continue in [...]

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How To Rebrand Social Media

How to Rebrand Your Social Media

July 16, 2021 | AVX Digital

Evolution is Inevitable Social Media has evolved from the beginning as users and brands used to share casual pictures, thoughts, and conversations to stay connected with your inner circle; while now exploding into essential channels for personal and professional use. No matter the platform, social [...]

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How Changes to User Privacy Affect Advertisers

February 12, 2021 | AVX Digital

In recent history advertising has changed from broad and general targeting such as audiences based on tv programming or general magazine reader demographics, to specific data points on individuals in the digital world. We believe this is a positive for both the advertisers and the audience. This way [...]

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social media trends 2020

Social Media Trends for the 2020 Holiday Season

December 2, 2020 | AVX Digital

Social Media Trends for the 2020 Holiday Season Social media can play a crucial role in your holiday season marketing strategy. In 2020, a tactical digital presence is more important than ever before. It’s no secret that social media professionals have had to shift gears this year. Everything [...]

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What Makes TikTok Such a Lucrative Platform

September 1, 2020 | AVX Digital

TikTok was named Musical.ly prior to its purchase by ByteDance in August of 2018. Ever since the rebranding, the popularity of the app has risen astronomically. To compare the success of the app to others, TikTok broke records by having over 115.2 million installs during the month of March 2020, whi [...]

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How Brands Are Adjusting Media Spend During the Facebook Boycott

August 7, 2020 | AVX Digital

Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions.  Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]

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Top Social Media Trends in 2020

Top Social Media Trends in 2020

July 2, 2020 | AVX Digital

HOW CURRENT EVENTS HAVE RESHAPED THE SOCIAL MEDIA LANDSCAPE Digital marketing has always been a dynamic business. Whether it is platform acquisitions, shifts in consumer behaviors, or new ad types and targeting capabilities, marketers constantly have to relearn and adapt to stay ahead of competitor [...]

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How to build an Effective Paid Social Media Marketing Campaign

How to build an Effective Paid Social Media Marketing Campaign

June 5, 2020 | AVX Digital

Paid Social ads are a great way to expand your reach and inform consumers about your brand. Before beginning a campaign, it’s important to establish a plan or one might risk inefficiently severing their ads to an audience that does not align with their messaging. Here at AVX Digital, we have creat [...]

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Everything You Need to Know About Instagram + FB Shops

June 4, 2020 | AVX Digital

Hopefully, by now, you’re familiar with the Facebook family of apps branching into e-commerce; from Facebook’s Marketplace to shoppable ads and featured posts on Instagram. But as Facebook expands its presence in e-commerce with the release of ‘Shops’, it leaves us brainstorming how this can [...]

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