AVX Digital is awarded “Best Use of Video” by Glossy and Digiday. [Read more]
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It is no secret that Facebook Ads haven’t been the same since iOS 14 arrived. The sudden shift in Facebook performance has left leadership and marketing teams for both small businesses and Fortune 500 companies at a crossroads as far as how to measure channel performance and whether to continue in [...]
Evolution is Inevitable Social Media has evolved from the beginning as users and brands used to share casual pictures, thoughts, and conversations to stay connected with your inner circle; while now exploding into essential channels for personal and professional use. No matter the platform, social [...]
In recent history advertising has changed from broad and general targeting such as audiences based on tv programming or general magazine reader demographics, to specific data points on individuals in the digital world. We believe this is a positive for both the advertisers and the audience. This way [...]
Social Media Trends for the 2020 Holiday Season Social media can play a crucial role in your holiday season marketing strategy. In 2020, a tactical digital presence is more important than ever before. It’s no secret that social media professionals have had to shift gears this year. Everything [...]
TikTok was named Musical.ly prior to its purchase by ByteDance in August of 2018. Ever since the rebranding, the popularity of the app has risen astronomically. To compare the success of the app to others, TikTok broke records by having over 115.2 million installs during the month of March 2020, whi [...]
Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions. Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]
HOW CURRENT EVENTS HAVE RESHAPED THE SOCIAL MEDIA LANDSCAPE Digital marketing has always been a dynamic business. Whether it is platform acquisitions, shifts in consumer behaviors, or new ad types and targeting capabilities, marketers constantly have to relearn and adapt to stay ahead of competitor [...]
Paid Social ads are a great way to expand your reach and inform consumers about your brand. Before beginning a campaign, it’s important to establish a plan or one might risk inefficiently severing their ads to an audience that does not align with their messaging. Here at AVX Digital, we have creat [...]
Hopefully, by now, you’re familiar with the Facebook family of apps branching into e-commerce; from Facebook’s Marketplace to shoppable ads and featured posts on Instagram. But as Facebook expands its presence in e-commerce with the release of ‘Shops’, it leaves us brainstorming how this can [...]
Content creation serves as a medium for brands to communicate with their audience. However, brands need to properly understand what message they should convey to consumers. One indicator of a successful post are the engagement levels. A post that receives a high volume of engagement at a high engage [...]
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