How Changes to User Privacy Affect Advertisers
In recent history advertising has changed from broad and general targeting such as audiences based on tv programming or general magazine reader demographics, to specific data points on individuals in the digital world. We believe this is a positive for both the advertisers and the audience. This way [...]
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Social Media Trends for the 2020 Holiday Season
Social Media Trends for the 2020 Holiday Season Social media can play a crucial role in your holiday season marketing strategy. In 2020, a tactical digital presence is more important than ever before. It’s no secret that social media professionals have had to shift gears this year. Everything [...]
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What Makes TikTok Such a Lucrative Platform
TikTok was named Musical.ly prior to its purchase by ByteDance in August of 2018. Ever since the rebranding, the popularity of the app has risen astronomically. To compare the success of the app to others, TikTok broke records by having over 115.2 million installs during the month of March 2020, whi [...]
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How Brands Are Adjusting Media Spend During the Facebook Boycott
Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions. Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]
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Top Social Media Trends in 2020
HOW CURRENT EVENTS HAVE RESHAPED THE SOCIAL MEDIA LANDSCAPE Digital marketing has always been a dynamic business. Whether it is platform acquisitions, shifts in consumer behaviors, or new ad types and targeting capabilities, marketers constantly have to relearn and adapt to stay ahead of competitor [...]
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How to build an Effective Paid Social Media Marketing Campaign
Paid Social ads are a great way to expand your reach and inform consumers about your brand. Before beginning a campaign, it’s important to establish a plan or one might risk inefficiently severing their ads to an audience that does not align with their messaging. Here at AVX Digital, we have creat [...]
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Everything You Need to Know About Instagram + FB Shops
Hopefully, by now, you’re familiar with the Facebook family of apps branching into e-commerce; from Facebook’s Marketplace to shoppable ads and featured posts on Instagram. But as Facebook expands its presence in e-commerce with the release of ‘Shops’, it leaves us brainstorming how this can [...]
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How to Make Your Content more Engaging
Content creation serves as a medium for brands to communicate with their audience. However, brands need to properly understand what message they should convey to consumers. One indicator of a successful post are the engagement levels. A post that receives a high volume of engagement at a high engage [...]
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LinkedIn Paid Social Tips & Tricks
LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]
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Trends to Watch: Social Media Edition
Just like design, fashion, and health and wellness trends come and go, social media has its own set of trends that circle around. Some of these trends have a lifespan of 72 hours - such as the famous “Until Tomorrow” social trend that is taking the internet by storm - while some have been around [...]
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