How To Determine The Right Look For Your Brand
When you are creating your brand, there are several factors you need to consider when deciding how you want to be represented. Below are a few key things that will help you determine the type of brand you want for your company, and will help you grow your brand further in the future. Does This Make [...]
Read More
Design Trends for 2020
Design trends come and go through the years, evolving marketing, branding, and merchandise as we know it. As different trends become popular, designers and agencies must learn to adapt to provide their clients the best they have to offer. Seeing the trends of 2019 come and go, designers can predict [...]
Read More
Adobe XD: Getting to Know the Easy Way to Create Engaging Prototypes and Designs
What is Adobe XD? Adobe XD is a UI/UX design tool developed by Adobe. As InDesign is one of the best programs for print materials, XD has shown to be instrumental for website and app designs. It was beta tested in 2016 and then launched in late 2017. Over one million Adobe community members contrib [...]
Read More
Brand Archetypes: What They Are & Why They Are Important
What Are Archetypes? Archetypes are defined as: “a very typical example of a certain person or thing”. Historically, archetypes have been used in literature to create unique personalities that readers can connect with and understand. There are 12 archetypes that are most relevant and you migh [...]
Read More
Knowing Your Type: A Guide for Beginners
Let’s talk about “finding the right type.” How do you find your perfect type? Everyone has a type, right? Right. Now you’re wondering what does my type have to do with anything? You’re right it doesn’t. I’m talking about the types of font, people. This isn’t a dating website. [...]
Read MoreWhat are the Standard Display Ad Sizes?
What are Display and Banner Ads? First of all, what are display ads exactly? Display ads are the image ads you see on websites that are usually along the top and sides of web pages. These visually appealing image ads appear on specific sections of the site that are specifically reserved for pa [...]
Read MoreWhy is Website Design So Important?
If a customer or potential customer comes to your website, you only have a short time to fill their needs and keep them on your site. If they can’t find the information they need in a timely manner, they will go somewhere else looking for it, resulting in a lost opportunity for you. A great websit [...]
Read More