Why is Keyword Research Important?

September 7, 2022 | Avx Digital

What is Keyword Research? Keyword research is the process of finding and ranking high-volume, relevant, and high-quality content for a particular search term or group of closely related terms. The goal of keyword research is to find high-quality content that is likely to rank well in a search for a [...]

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Tips for Search Engine Optimization

August 17, 2022 | Avx Digital

SEO stands for “search engine optimization.” It’s a complex field of techniques and processes that are used by websites to improve their ranking in the search results on Google, the world’s largest search engine. Although SEO is often associated with traditional ways of getting higher rankin [...]

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5 Ways to Revitalize Old Content

July 27, 2022 | AVX Digital

Evergreen high-ranking content that continually drives traffic and leads is every marketers dream but eventually that content starts to get old, loses relevance and may even stop generating visits altogether. Our guide below provides starting points for how to revitalize old content and if you ne [...]

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2022 Local Search Ranking Factors

July 13, 2022 | AVX Digital

Whether you're a single location or a billion dollar brand, making sure customers can easily find your business is critical for success. While local search continues to be arguably the most competitive sector within SEO, the core ranking factors for business visibility are still largely the same. [...]

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How to Generate Leads in Competitive Industries for Less

How to Generate Leads in Competitive Industries for Less

April 13, 2022 | AVX Digital

Generating leads for ultra competitive industries can seem like a prohibitively expensive process. The reason is that for the last two decades brands have been stuck in thinking the only way to consistently generate inquiries is through high dollar Google Ads campaigns and hoping that over time with [...]

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SEO Spring Cleaning – Refresh Your Site in 2022

March 16, 2022 | AVX Digital

It’s that time of year again when the seasons change and marketing budgets and expectations for the year have been set. Now that companies are turning their focus to performance, this is a great time to look at your site and more importantly how it’s producing organically. Here’s our guide to [...]

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Why You Need to Optimize for Core Web Vitals in 2022

March 2, 2022 | AVX Digital

Core Web Vitals was introduced in May 2020 as a way for Google to provide site owners with more detailed user experience metrics and to encourage companies to adopt better practices and standards on their web properties. In the nearly two years since it was rolled out, many sites still struggle to p [...]

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16 best free seo tools in 2021

The 16 Best Free Tools For SEO in 2021

April 21, 2021 | AVX Digital

If you have a website or are running a business online, chances are you have heard of search engine optimization or SEO for short. Implementing SEO for your website or blog can be very simple, you don’t have to be an SEO specialist or work in the digital marketing field to rank higher in search re [...]

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Details on Google’s Page Experience Update for 2021

Details on Google’s Page Experience Update for 2021

July 7, 2020 | AVX Digital

Since inception over 20 years ago, Google has been making constant updates to its search algorithm in order to better understand, index, and provide information to users. Today, Google is wanting the sites that contain this information to be easier for users to access and navigate. Beginning with mo [...]

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How has COVID-19 Affected SEO?

April 30, 2020 | AVX Digital

COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drasti [...]

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