How to Generate Leads in Competitive Industries for Less

How to Generate Leads in Competitive Industries for Less

April 13, 2022 | William Gallahue

Generating leads for ultra competitive industries can seem like a prohibitively expensive process. The reason is that for the last two decades brands have been stuck in thinking the only way to consistently generate inquiries is through high dollar Google Ads campaigns and hoping that over time with [...]

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SEO Spring Cleaning – Refresh Your Site in 2022

March 16, 2022 | William Gallahue

It’s that time of year again when the seasons change and marketing budgets and expectations for the year have been set. Now that companies are turning their focus to performance, this is a great time to look at your site and more importantly how it’s producing organically. Here’s our guide to [...]

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Why You Need to Optimize for Core Web Vitals in 2022

March 2, 2022 | William Gallahue

Core Web Vitals was introduced in May 2020 as a way for Google to provide site owners with more detailed user experience metrics and to encourage companies to adopt better practices and standards on their web properties. In the nearly two years since it was rolled out, many sites still struggle to p [...]

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16 best free seo tools in 2021

The 16 Best Free Tools For SEO in 2021

April 21, 2021 | Breanna McMurray

If you have a website or are running a business online, chances are you have heard of search engine optimization or SEO for short. Implementing SEO for your website or blog can be very simple, you don’t have to be an SEO specialist or work in the digital marketing field to rank higher in search re [...]

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Details on Google’s Page Experience Update for 2021

Details on Google’s Page Experience Update for 2021

July 7, 2020 | Advantix Digital

Since inception over 20 years ago, Google has been making constant updates to its search algorithm in order to better understand, index, and provide information to users. Today, Google is wanting the sites that contain this information to be easier for users to access and navigate. Beginning with mo [...]

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How has COVID-19 Affected SEO?

April 30, 2020 | AVX Digital

COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drasti [...]

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Why Images Should be Optimized for Page Load Speed

March 31, 2020 | AVX Digital

It is an SEO best practice to keep web page image filesizes as small as possible as images tend to take up the largest portion of total bytes transferred. If a site does not have properly optimized images, the site may not be performing as well as possible. According to a study conducted by Google, [...]

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All About FAQ Schema Markup

December 28, 2019 | AVX Digital

FAQ Schema is a new opportunity to enhance pages on your website that asks and answer questions. In this guide you will learn the following: What is FAQ Schema What are the Benefits of FAQ Schema What does FAQ Markup Look Like How to add Schema to my Website Why to add Schema to the [...]

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Content Marketing: Holiday Edition

November 15, 2019 | AVX Digital

For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition a [...]

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How to Craft an Excellent Meta Description

October 1, 2019 | AVX Digital

What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called [...]

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