How has COVID-19 Affected SEO?

April 30, 2020 | AVX Digital

COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drasti [...]

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Why Images Should be Optimized for Page Load Speed

March 31, 2020 | AVX Digital

It is an SEO best practice to keep web page image filesizes as small as possible as images tend to take up the largest portion of total bytes transferred. If a site does not have properly optimized images, the site may not be performing as well as possible. According to a study conducted by Google, [...]

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All About FAQ Schema Markup

December 28, 2019 | AVX Digital

FAQ Schema is a new opportunity to enhance pages on your website that asks and answer questions. In this guide you will learn the following: What is FAQ Schema What are the Benefits of FAQ Schema What does FAQ Markup Look Like How to add Schema to my Website Why to add Schema to the [...]

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Content Marketing: Holiday Edition

November 15, 2019 | AVX Digital

For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition a [...]

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How to Craft an Excellent Meta Description

October 1, 2019 | AVX Digital

What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called [...]

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New Correlation Between Quantity of Photos and Google My Business Performance

August 23, 2019 | Robert Taylor

1.) Should I bother adding more photos to my Google My Business account? 2.) Can adding more photos to your Google My Business increase visibility? 3.) Can adding more photos to your Google My Business drive more customer interactions? These three questions and others haven’t always been [...]

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Google Defaults to Mobile-first Indexing for New Domains

June 27, 2019 | Robert Taylor

With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019 [...]

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How Switching to HTTP2 can Increase Site Speed

May 15, 2019 | Robert Taylor

Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being [...]

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GOOGLE ROLLS OUT MOBILE FIRST INDEXING

May 3, 2018 | AVX Digital

Google continues with its commitment to prioritize mobile navigation and has announced that mobile versions of websites will be placed in the first places of the search engine. Thus, Google has begun to migrate some “sites that follow the best practices for mobile first indexing," as announ [...]

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How to Make Infographics SEO Friendly

March 21, 2018 | AVX Digital

According to a study completed by Hubspot, 40% of people will respond better to visual information than text and images are shared five times more than text on Facebook and other social media sites. What makes infographics so great and so essential is the way they condense important data into a s [...]

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