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Google, Bing, and Yahoo! are just a few of the search engines used by billions per day. These searches give marketers insight into what users are looking for and where they want to purchase a product or service. Paid search advertising is a powerful way for any digital marketing strategy to drive ROI and brand growth. Paid search, or search engine marketing, matches keyword search bids with relevant advertisements in a very reactive way. By taking advantage of paid search networks, a brand can ensure that its website listing will appear at the top of the first page of the search engine result pages, leading to superior visibility. With so many resources easily accessible to today’s consumer and a hyper-concentrated competitive market, being visible is more imperative than ever. Paid search offers a competitive advantage that can significantly increase brand awareness, site traffic, engagement, drive conversions, and ultimately produce a positive return on investment (ROI).
Pay-per-click (PPC) management provides insight into the performance of each consumer segment, how many users are engaging with a brand, and the user’s intent behind their searches. AVX Digital strives to produce sustainable ROI-growth on all campaigns by leveraging Kenshoo, a cutting-edge software with artificial intelligence (AI) and machine learning that ensures 24/7 campaign monitoring and premier campaign results. This technology is primarily used to automate improvements based on diagnosed opportunities and alter allocated ad spend in segments to get the most out of a campaign, allowing the AVX strategists to focus on new strategy and campaign development.
AVX Digital is recognized as a fully vetted Google Premier Partner with a clear and proven track record within Google ads and Microsoft (Bing) Ads. As a 5x Google All-Star, AVX Digital is in the top 0.5% of all agencies in the US in driving performance for its clients. This established partnership with Google has allowed AVX Digital to implement the best practices in the industry and position clients appropriately within a dynamically changing industry. The skills and knowledge of the experts at AVX Digital are superior to regional, national, and international competitors when it comes to building paid search advertising campaigns that bring a positive ROI and sustained growth.
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Through extensive research, AVX Digital will identify keywords that are projected to have the best performance. The team then crafts strategies to produce the highest expected return.
Getting a brand’s message across through campaigns can be a challenging skill to master. Ad copy must be customized to be exactly what your audience is searching for, yet unique from competitors.
The team at AVX Digital leverages Machine Learning & AI technology to make informed decisions for campaign strategies and make optimizations throughout the entirety of the campaign’s duration. With this advanced technology the team is able to enhance campaign performance 24 / 7.
Commonly known as Shopping Ads, Product Listing Ads act as a direct window into a brand’s product offering. Listed through search engines, images of products and relevant information are displayed pulling directly from the website’s feed.
As the market continues to evolve dynamically, the AVX team monitors live auctions to ensure that keyword bidding is optimized and ad spend is maximized. The team knows that every dollar counts, and ensures that every dollar spent is being used in the most efficient way.
While keywords remain the core of paid search campaigns, demographic information, geolocation, and audience interests/affinities are additional targeting mechanisms that can be implemented into a digital strategy. By leveraging these data points, a brand can ensure they are always showing the right ad, to the right user, at the right time.
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Paid search is one of the most successful channels for return-on-investment (ROI), simply due to the keyword relevancy of the search queries. Proper keyword structure allows search engines to serve your search ad based on the most relevant content, making it easier for the user to find what they are looking for.
The team frequently reviews metrics and trends to identify opportunities and utilizes API learning and optimization technology (Kenshoo), Google Analytics, a 24/7 dashboard, Google Ads recommendations, and more to ensure overall account health and success.
Paid Search gives advertisers the ability to bid on keywords or phrases relevant to their business or consumers within Search Engines (like Google and Bing) and show ads within those results. Unlike organic search results, advertisers have to pay the search engines for their ad listings to show. Typically paid ads will have a “promoted” or “sponsored” tag next to the result.
PPC is another way to say Pay-Per-Click which is the most common fee structure for paid search.
Since 2001, AVX Digital has been working alongside our customers to innovate, influence and increase customers ROI. Our experienced Paid Search team uses API learning and optimizations to drive qualified traffic through a targeted and cost effective strategy unique to each customer need.
Paid Search ads are shown above the organic results on search engine results pages or SERPs.
Search Engines do not share details on their search algorithm formulas, but key factors that should always be considered are: Site Page Experience, Ad Relevance and Expected Click-Through Rate.
AVX Digital first discusses overall objectives and buisness goals with our clients and then performs in-depth research on multiple variables such as keywords, target audiences and the client’s business industry and services. Following an initial analysis, AVX Digital compiles budget reocmmendations that align with our client’s business goals.
API learning (Kenshoo). Frequent review of metrics and trends to identify opportunities. The team uses Google Analytics, a 24/7 dashboard, Google Ads recommendations, findings and more to ensure overall account health and success.
Due to several uncontrollable outside factors, such as seasonality, competition, search engine algorithm updates and quality score factors, there is no guarantee to rank #1. However, AVX Digital prides itself on it’s proven track record to provide our clients the best possible rankings by diligently monitoring campaigns and pivoting strategy when opportunities present themselves.
One of the most efficient and cost-effective strategy to ensure ads are reaching qualified target audiences is running A/B testing where you test versions of ads, keywords and landing page/site pages. During A/B testing AVX Digital analyzes the data provided and makes optimizations to ensure we are targeting the most qualified leads for our clients.
The best tactic is incorporating multiple platforms and services to reach your goals. SEO is extremely effective reaching quality leads, but patience is needed as it takes time for search engines to crawl sites and adjust according to the latest optimizations. Paid Search is a great way to reach quality leads effectively, but performance increases when coupled with other services (SEO, Display, Paid Social, Organic Social, etc.).
Paid Search ads can be implemented quickly, but still require time to ramp up and provide data to make the best informed decisions possible. It is advised that all campaigns run for at least two full weeks without major strategy pivots in order to gain learnings to best optimize the account.
As a Google Premier Partner, we have the skills and knowledge to build paid search advertising campaigns that bring a positive return on investment. In addition, we have access to cutting-edge beta programs to ensure the right ad is visible at the right time, for whatever questions your customers are asking.
Kenshoo is a paid search management and automation platform AVX Digital uses to aid in the optimization of our Paid Search advertising campaigns. Kenshoo provides a number of useful tools and AI that make our Paid Search team more efficient and improves campaign results.
Google’s Search Partner Network includes hundreds of websites (ask.com, for example), as well as other Google sites, such as YouTube. Google automatically serves ads to both the Google Search Enginge and Google Partners. Upon partnership, AVX will decide if a client is best suited to solely run on Search or to expand ads to serve to Google Search Partners. Typically, the AVX team launches with the automated setting and then reviews performance between the search engine and the partner network to determine the best strategy for the customer.
Pay-per-click (PPC) advertising is a flexible way to allocate a budget for ad spend. The more effective and optimized the campaign is, the lower cost tends to be on a pay-per-click basis. Paid Advertising is a combination of search query relevance and keyword-targeting advertising or keyword bidding. This allows advertisers to use a bid-centric campaign that can be optimized by appearing on keyword search queries that are supported by refinding targeting to audiences with the highest propensity to engage with the advertisement. AVX Digital can use comparative usability tests on different types of keyword match types, ensuring ads are segmented in the most refined way, ensuring clean user experiences.
Driven by an array of detailed targeting mechanisms, paid search advertising allows ad units to be visible to the best fitting targeted audience, ensuring the entirety of paid search investments are targeting the right campaigns. Keyword bidding, demographic targeting, geo-location adjustments, and other user data points can be strategically used in enhancing a paid media campaign. Ultimately, AVX Digital works on the mantra “show the right ad to the right user at the right time”. By coupling keyword targeting with thorough audience targeting, AVX can get this done, helping brands further their marketing efforts and drive bottom line ROI at scale.
Unlike display advertising, social media advertising and other proactive-targeting networks, paid search is reactive. This means, users are specifically looking for a product, service, or brand. With this in mind, this allows for advertisers to curate advertisements directly correlated with user needs. It is imperative to cater to your target audience and be visible based on their keywords and behavior profile. Then by driving the user to a predetermined landing page on a company’s website a user will engage with relevant content coupled with readily available points of conversion. With all of the factors that tie into this capability, AVX Digital eliminates the stress of structuring campaigns and optimizing search engine tactics.
The Paid Search team is capable of building paid search advertising campaigns that are focused on a positive return on investment (ROI). AVX Digital leverages Kenshoo, a leading Advertising Technology with Machine Learning and Artificial Intelligence (AI) to track any and all opportunities throughout any campaign. This technology can help us verify that your budget is being allocated to the highest performing segments of every campaign. In the case of new opportunities, they have the ability to pivot allocations however necessary. Access to these cutting-edge beta programs also ensures that the right ad is visible at the right time, for whatever solutions your customers are seeking. Each campaign is unique and requires specialized testing of various content phrasing and ad copy to apply towards your marketing efforts.
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details!
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