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- Why is it important to do Paid Search?
Paid search is one of the most successful channels for return-on-investment (ROI), simply due to the keyword relevancy of the search queries. Proper keyword structure allows search engines to serve your search ad based on the most relevant content, making it easier for the user to find what they are looking for.
- What’s the difference between organic and paid results?
The team frequently reviews metrics and trends to identify opportunities and utilizes API learning and optimization technology (Kenshoo), Google Analytics, a 24/7 dashboard, Google Ads recommendations, and more to ensure overall account health and success.
- What is Paid Search?
Paid Search gives advertisers the ability to bid on keywords or phrases relevant to their business or consumers within Search Engines (like Google and Bing) and show ads within those results. Unlike organic search results, advertisers have to pay the search engines for their ad listings to show. Typically paid ads will have a “promoted” or “sponsored” tag next to the result.
- What is PPC?
PPC is another way to say Pay-Per-Click which is the most common fee structure for paid search.
- Why should I choose AVX Digital for my Paid Search needs?
Since 2001, AVX Digital has been working alongside our customers to innovate, influence and increase customers ROI. Our experienced Paid Search team uses API learning and optimizations to drive qualified traffic through a targeted and cost effective strategy unique to each customer need.
- Where do PPC ads appear?
Paid Search ads are shown above the organic results on search engine results pages or SERPs.
- What makes up a Paid Search Quality Ad Score?
Search Engines do not share details on their search algorithm formulas, but key factors that should always be considered are: Site Page Experience, Ad Relevance and Expected Click-Through Rate.
- How much does it cost to run a paid search campaign?
AVX Digital first discusses overall objectives and buisness goals with our clients and then performs in-depth research on multiple variables such as keywords, target audiences and the client’s business industry and services. Following an initial analysis, AVX Digital compiles budget reocmmendations that align with our client’s business goals.
- How do you monitor my campaigns?
API learning (Kenshoo). Frequent review of metrics and trends to identify opportunities. The team uses Google Analytics, a 24/7 dashboard, Google Ads recommendations, findings and more to ensure overall account health and success.
- How do I get my ads to rank #1?
Due to several uncontrollable outside factors, such as seasonality, competition, search engine algorithm updates and quality score factors, there is no guarantee to rank #1. However, AVX Digital prides itself on it’s proven track record to provide our clients the best possible rankings by diligently monitoring campaigns and pivoting strategy when opportunities present themselves.
- How can I ensure I am only getting qualified leads?
One of the most efficient and cost-effective strategy to ensure ads are reaching qualified target audiences is running A/B testing where you test versions of ads, keywords and landing page/site pages. During A/B testing AVX Digital analyzes the data provided and makes optimizations to ensure we are targeting the most qualified leads for our clients.
- Is SEO a better strategy over Paid Search?
The best tactic is incorporating multiple platforms and services to reach your goals. SEO is extremely effective reaching quality leads, but patience is needed as it takes time for search engines to crawl sites and adjust according to the latest optimizations. Paid Search is a great way to reach quality leads effectively, but performance increases when coupled with other services (SEO, Display, Paid Social, Organic Social, etc.).
- How long does it take for a paid search campaign to become effective?
Paid Search ads can be implemented quickly, but still require time to ramp up and provide data to make the best informed decisions possible. It is advised that all campaigns run for at least two full weeks without major strategy pivots in order to gain learnings to best optimize the account.
- What does it mean that AVX is a Google Premier Partner?
As a Google Premier Partner, we have the skills and knowledge to build paid search advertising campaigns that bring a positive return on investment. In addition, we have access to cutting-edge beta programs to ensure the right ad is visible at the right time, for whatever questions your customers are asking.
- I see AVX uses Kenshoo, but what is it?
Kenshoo is a paid search management and automation platform AVX Digital uses to aid in the optimization of our Paid Search advertising campaigns. Kenshoo provides a number of useful tools and AI that make our Paid Search team more efficient and improves campaign results.
- What is Google Search Partners?
Google’s Search Partner Network includes hundreds of websites (ask.com, for example), as well as other Google sites, such as YouTube. Google automatically serves ads to both the Google Search Enginge and Google Partners. Upon partnership, AVX will decide if a client is best suited to solely run on Search or to expand ads to serve to Google Search Partners. Typically, the AVX team launches with the automated setting and then reviews performance between the search engine and the partner network to determine the best strategy for the customer.
Pay-per-click (PPC) advertising is a flexible way to allocate a budget for ad spend. The more effective and optimized the campaign is, the lower cost tends to be on a pay-per-click basis. Paid Advertising is a combination of search query relevance and keyword-targeting advertising or keyword bidding. This allows advertisers to use a bid-centric campaign that can be optimized by appearing on keyword search queries that are supported by refinding targeting to audiences with the highest propensity to engage with the advertisement. AVX Digital can use comparative usability tests on different types of keyword match types, ensuring ads are segmented in the most refined way, ensuring clean user experiences.
Driven by an array of detailed targeting mechanisms, paid search advertising allows ad units to be visible to the best fitting targeted audience, ensuring the entirety of paid search investments are targeting the right campaigns. Keyword bidding, demographic targeting, geo-location adjustments, and other user data points can be strategically used in enhancing a paid media campaign. Ultimately, AVX Digital works on the mantra “show the right ad to the right user at the right time”. By coupling keyword targeting with thorough audience targeting, AVX can get this done, helping brands further their marketing efforts and drive bottom line ROI at scale.
Reliable PPC Management
Unlike display advertising, social media advertising and other proactive-targeting networks, paid search is reactive. This means, users are specifically looking for a product, service, or brand. With this in mind, this allows for advertisers to curate advertisements directly correlated with user needs. It is imperative to cater to your target audience and be visible based on their keywords and behavior profile. Then by driving the user to a predetermined landing page on a company’s website a user will engage with relevant content coupled with readily available points of conversion. With all of the factors that tie into this capability, AVX Digital eliminates the stress of structuring campaigns and optimizing search engine tactics.
Optimized PPC Campaigns
The Paid Search team is capable of building paid search advertising campaigns that are focused on a positive return on investment (ROI). AVX Digital leverages Kenshoo, a leading Advertising Technology with Machine Learning and Artificial Intelligence (AI) to track any and all opportunities throughout any campaign. This technology can help us verify that your budget is being allocated to the highest performing segments of every campaign. In the case of new opportunities, they have the ability to pivot allocations however necessary. Access to these cutting-edge beta programs also ensures that the right ad is visible at the right time, for whatever solutions your customers are seeking. Each campaign is unique and requires specialized testing of various content phrasing and ad copy to apply towards your marketing efforts.
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details!
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