EMAIL MARKETING

Because it helps you establish a direct line of communication with individual consumers, email marketing is invaluable for your branding. When you segment your target audiences and craft messages specific to them, you’re able to humanize a marketing channel that has long been deemed impersonal or “spammy.”

Similarly, email automation allows brands to deploy targeted, yet automated emails to potential and past users; these efforts can drive increased customer lifetime value, customer activation, and return on investment (ROI).