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Connected TV is quickly becoming a powerful medium for brands to reach consumers and cut through banner blindness with powerful targeted and contextual ads. Developing a successful Connected TV strategy requires thinking critically about your audience and creative strategy and when done well can pro [...]
In times of economic uncertainty, marketing spend is usually what gets cut first because it's incredibly easy to adjust a budget or pause entire blocks of campaigns - but should marketing be the first place your business looks to conserve cash or is cutting budget a move that can worsen existing cha [...]
Remarketing campaigns can be a great source of revenue but for many brands, remarketing is a poor performing channel because of overly broad audiences, mismatched messaging and poor funnel design. If your remarketing campaign is a cost center rather than a revenue driver, here's our list of commo [...]
Generating leads for ultra competitive industries can seem like a prohibitively expensive process. The reason is that for the last two decades brands have been stuck in thinking the only way to consistently generate inquiries is through high dollar Google Ads campaigns and hoping that over time with [...]
In October of 2020 Google announced the launch of Performance Max campaigns as the company continued to push for new automated ways to target audiences online. After a year of testing Google then decided earlier this year to not only make them available to all advertisers but to replace existing sma [...]
Just 5 years ago, if your brand was running campaigns on Google and Facebook/Instagram it was likely you were reaching 95+% of your audience between both platforms. However we now live in a world where Tiktok got more traffic than Google in 2021 and a society that no longer sees Facebook as cool [...]
At the end of June 2022, Google and Bing will shift search advertising with one of the biggest changes in years. The traditional text ads that many advertisers have been writing and using since the early 2000s will be replaced by responsive search ads that will limit reporting and optimization oppor [...]
Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]
Google Ad’s Dynamic Exclusion Lists makes it easier to avoid showing your ad in unwanted placements and audiences. With this roll out, exclusion lists are automatically updated, allowing advertisers to keep their exclusion lists relevant and protect their brand. How Do Dynamic Exclusion Lists Wor [...]
Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]
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