Say Goodbye to Broad Match Modified
Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]
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Manage Negative Placements With Dynamic Exclusion Lists
Google Ad’s Dynamic Exclusion Lists makes it easier to avoid showing your ad in unwanted placements and audiences. With this roll out, exclusion lists are automatically updated, allowing advertisers to keep their exclusion lists relevant and protect their brand. How Do Dynamic Exclusion Lists Wor [...]
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5 Tips and Tricks to Elevate Your Email Marketing Campaign
Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]
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LinkedIn Paid Social Tips & Tricks
LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]
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Free Product Listings on the Google Shopping Tab
With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shop [...]
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Programmatic Advertising Trends during COVID-19
The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]
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The Rise of OTT/CTV Advertising During COVID-19
Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]
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COVID-19’s Impact on Paid and Organic Social Media
A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]
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What COVID-19 (Coronavirus) Means for Your Google Ads Campaigns
The quick, alarming sweep of the financial hardship from COVID-19 has been felt by everyone. Since many local and state government orders have forced physical businesses to temporarily close, many online retailers are seeing a decline in their usual click and conversion traffic. However, that’s no [...]
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Understanding Average Cost of Sale (ACoS) for Amazon Ads
Amazon Ads provide retailers with an easy path to visibility but if they aren't managed correctly, they can quickly turn profitable products into major money losers. The easiest way this happens is through retailers misunderstanding the main performance metric of Amazon Ads - ACoS which stands fo [...]
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