Meta Ad Placements: Why They Matter

July 20, 2023 | mgraska

In today's digital age, advertising is crucial for a successful marketing strategy. With technology’s constant evolution and the widespread use of social media, businesses can place ads almost anywhere. Meta stands out as one of the most influential platforms. As an advertiser, selecting the ideal [...]

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Using the Quality Score in Paid Search to Your Advantage

July 12, 2023 | mgraska

In the world of digital advertising, Google Ads continuously remains one of the most powerful tools for reaching potential customers and growing businesses. Within the Google Ads platform, the quality score is a crucial metric that can significantly impact the success of your campaigns. Understa [...]

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What You Need to Know About Meta’s Advantage+ Shopping Campaigns

May 1, 2023 | mgraska

Meta, the parent company of social media giants Facebook and Instagram, recently launched its new advertising feature, "Advantage+ Shopping Campaigns." This feature is specifically designed to help small and medium-sized businesses to better promote their products and reach more potential customers. [...]

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The Basics of PPC Marketing

February 1, 2023 | mgraska

To start simple, PPC or Pay Per Click advertising is an online marketing technique that allows businesses to target their desired audience and pay for each click on their ads.  Through PPC Marketing, advertisers bid on keywords related to their target market to appear at the top of the search engin [...]

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2023 Digital Marketing Trends To Look Forward To

January 10, 2023 | mgraska

As we enter 2023 and look forward to the year ahead, businesses must stay on top of digital marketing trends to remain competitive. From artificial intelligence to augmented reality, plenty of new and innovative technologies will be making their way into the industry this year. Businesses must under [...]

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5 Changes You Can Make to Your Ecommerce Business in 2023

January 3, 2023 | mgraska

The e-commerce industry is one of the fastest-growing and most profitable sectors, and in 2023, the sector is estimated to be worth over $5 trillion. Businesses can improve their performance and make their e-commerce operations more efficient, and this article will look at five of the most critical [...]

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Why SEO Helps Paid Search

November 17, 2022 | mgraska

Paid search can help your business by improving brand awareness, reaching new customers, and driving more traffic to your website. The organic traffic you receive from search engines is essential when determining your success in paid search. Search query is one of the most popular ways to find on [...]

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How to Get Your Brand on Connected TV

June 1, 2022 | mgraska

Connected TV is quickly becoming a powerful medium for brands to reach consumers and cut through banner blindness with powerful targeted and contextual ads. Developing a successful Connected TV strategy requires thinking critically about your audience and creative strategy and when done well can pro [...]

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Managing Marketing Spend During Economic Uncertainty - Featured Image - 775x525

Managing Marketing Spend During Economic Uncertainty

May 3, 2022 | mgraska

In times of economic uncertainty, marketing spend is usually what gets cut first because it's incredibly easy to adjust a budget or pause entire blocks of campaigns - but should marketing be the first place your business looks to conserve cash or is cutting budget a move that can worsen existing cha [...]

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Remarketing Campaign

Common Reasons Your Remarketing Campaign Isn’t Working

April 19, 2022 | mgraska

Remarketing campaigns can be a great source of revenue but for many brands, remarketing is a poor performing channel because of overly broad audiences, mismatched messaging and poor funnel design. If your remarketing campaign is a cost center rather than a revenue driver, here's our list of commo [...]

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