email marketing campaign feature

5 Tips and Tricks to Elevate Your Email Marketing Campaign

July 22, 2020 | Victoria Hempstead

Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]

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LinkedIn Paid Social Tips & Tricks

May 29, 2020 | Grace Weselak

LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]

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Free Product Listings on the Google Shopping Tab

May 18, 2020 | AVX Digital

With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shop [...]

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Programmatic Advertising Trends during COVID-19

May 12, 2020 | Grace Weselak

The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]

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The Rise of OTT/CTV Advertising During COVID-19

May 6, 2020 | Victoria Hempstead

Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]

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COVID-19’s Impact on Paid and Organic Social Media

April 14, 2020 | Naomi Idowu

A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]

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What COVID-19 (Coronavirus) Means for Your Google Ads Campaigns

April 14, 2020 | Ash Alexander

The quick, alarming sweep of the financial hardship from COVID-19 has been felt by everyone. Since many local and state government orders have forced physical businesses to temporarily close, many online retailers are seeing a decline in their usual click and conversion traffic. However, that’s no [...]

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Understanding Average Cost of Sale (ACoS) for Amazon Ads

February 27, 2020 | Amine Bentahar

Amazon Ads provide retailers with an easy path to visibility but if they aren't managed correctly, they can quickly turn profitable products into major money losers. The easiest way this happens is through retailers misunderstanding the main performance metric of Amazon Ads - ACoS which stands fo [...]

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Amazon Ads 101: Everything You Need to Know

February 24, 2020 | Amine Bentahar

Amazon is quickly becoming the world’s leading eCommerce marketplace and many online stores that had previously sold only on their own domain/platform are now migrating into Amazon’s ecosystem. Everyone is familiar with the overall look and feel of Amazon but did you know that 25-30% of the p [...]

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Techniques and Strategies for Paid Search in 2020

January 31, 2020 | AVX Digital

Now that the holidays are past and a new decade has begun, paid search marketers everywhere are sighing in relief and catching their breaths after the most hectic season of the year. But regardless of the excellent ROI and outstanding results we generated during prime retail season, now is no time t [...]

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