LinkedIn Paid Social Tips & Tricks

May 29, 2020 | AVX Digital

LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]

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Free Product Listings on the Google Shopping Tab

May 18, 2020 | AVX Digital

With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year It’s no wonder then, that Google reacted to this shift in shop [...]

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Programmatic Advertising Trends during COVID-19

May 12, 2020 | AVX Digital

The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]

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The Rise of OTT/CTV Advertising During COVID-19

May 6, 2020 | AVX Digital

Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]

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COVID-19’s Impact on Paid and Organic Social Media

April 14, 2020 | AVX Digital

A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]

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What COVID-19 (Coronavirus) Means for Your Google Ads Campaigns

April 14, 2020 | AVX Digital

The quick, alarming sweep of the financial hardship from COVID-19 has been felt by everyone. Since many local and state government orders have forced physical businesses to temporarily close, many online retailers are seeing a decline in their usual click and conversion traffic. However, that’s no [...]

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Understanding Average Cost of Sale (ACoS) for Amazon Ads

February 27, 2020 | AVX Digital

Amazon Ads provide retailers with an easy path to visibility but if they aren't managed correctly, they can quickly turn profitable products into major money losers. The easiest way this happens is through retailers misunderstanding the main performance metric of Amazon Ads - ACoS which stands fo [...]

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Techniques and Strategies for Paid Search in 2020

January 31, 2020 | AVX Digital

Now that the holidays are past and a new decade has begun, paid search marketers everywhere are sighing in relief and catching their breaths after the most hectic season of the year. But regardless of the excellent ROI and outstanding results we generated during prime retail season, now is no time t [...]

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New From Walmart Media Group – Walmart Advertising Partners

January 22, 2020 | AVX Digital

New Technologies for a More Innovative Era At the start of 2020, Walmart Media Group announced its newest program, Walmart Advertising Partners. This is a new ad-tech platform that will astonish eCommerce brands looking to be more visible to the right consumers and hands-on with how to produce more [...]

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Boost Your Holiday Paid Search Performance With Google Ad’s Promotion Extensions

November 25, 2019 | AVX Digital

Google Ad’s extensions are a perfect way to present advertiser’s sales and promotions during the holiday season. In the midst of setting up your holiday ads in order to capture the most relevant traffic, Promotion Extensions are the perfect way to highlight the deals and offers that attract cons [...]

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