With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shopping behavior by rolling out free product listings on the Google Shopping tab. These listings have been made free and available. Just as advertisers are not charged to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Google’s intention is to improve its retail ecosystem by including more advertisers on its shopping platform.
For merchants who have yet to try Google Shopping, the company is partnering with PayPal to make the implementation process seamless. Other eCommerce platforms such as Shopify, WooCommerce, and BigCommerce, are also integrating this new feature. Free product listings have already gone into effect in April for retailers who had been previously advertising on Google Shopping campaigns in the U.S. The feature will be rolled out globally before the end of 2020.
For retailers who have yet to advertise online, now is the time to take advantage of this free exposure to millions of shoppers who use Google Shopping.
The COVID-19 pandemic has presented retailers with new challenges; it is never too late to pivot to online retail. Getting in front of hundreds of millions of shoppers that search on Google each day can be the lifeline retailers need during this crisis. Regardless of whether a merchant has advertised on Google before, now is the time to better connect with consumers online. AVX Digital offers a free audit of your site to help identify any areas where we can increase your marketing penetration.
Though we hope to see physical stores make a comeback, it is undeniable that online shopping is here to stay and may soon outpace in-person shopping. Online shopping has saturated just about every part of retail from groceries and essentials to specialty items. Through this challenging time, contact AVX Digital to implement and scale-free product listings on Google Shopping.