Takeaways From The Google I/O Keynote Discussion

June 14, 2017 | AVX Digital

Google I/O 2017 Google recently held their annual keynote to discuss the new products, platforms, and updates they have in the works. The highlights of the presentation focused on AdWords, Analytics, and DoubleClicks. As with years past, the speakers hit on the importance of mobile and therefore [...]

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New Google Guaranteed Ads – What You Should Know

February 7, 2017 | AVX Digital

New Google Guaranteed Ads – What You Should Know Recently, Google has begun experimenting with a few new types of ads. One that I am going to touch on today is the new Google Guaranteed Ads and what they can mean to your digital marketing, web presence and growth of your business. Firstly, let [...]

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Introducing the Digital New Mover Campaign

December 1, 2016 | AVX Digital

Every month, 1.8 million people nationwide buy, sell, or move into a new home. Each new mover spends approximately $8,700 in the four weeks surrounding their move, making New Movers a $200 billion industry. And because of the lack of technology, there hasn’t been any ability to engage thes [...]

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How Do Google Sponsored Promotions (GSP) Work?

July 21, 2016 | AVX Digital

The wide world of AdWords can seem a little overwhelming at times, and keeping up with all the offerings in AdWords can be a daunting task. So don’t feel bad if you feel as though you aren’t fully taking advantage of all the campaign types. You have to begin somewhere, so today we will start wit [...]

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Google’s Decline in Cost per Click

April 28, 2016 | AVX Digital

Google’s Decline in Cost per Click: Why it is bad for Business and What Is Being Done In case a lot of you were unaware, search advertising is Google’s most important business but it been in trouble for the past couple of years. Their stock has also been at somewhat of a stand still since Decem [...]

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AdWords Geo Target: Opt-In or Opt-Out?

April 28, 2016 | AVX Digital

The More You They Know Which is the more effective form of location-targeting, Opt-in or opt-out? Maximizing the reach of ads to the most qualified audience in terms of their physical location is pivotal to any online marketing campaign. Based on the intuitive interface of locations settings, one [...]

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5 Secrets Google Doesn’t Want You To Know

April 28, 2016 | AVX Digital

Stop deficient spending on your Adwords Campaign today! It’s fairly simple to lose money while managing your PPC campaign and we begin to think that some of the hints provided by Google are aimed to rob you instead of delivering the results you expect. But lucky for you, we have put together a lis [...]

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