10 Tips for Christmas My SEM Gave to Me

October 27, 2017 | AVX Digital

With the holiday season (and thus a new year) approaching fast, we want to give you the gift of knowledge when it comes to improving your online presence and creating a great user experience for your visitors! Here are 10 of the most important things you can do to increase site traffic, conversi [...]

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Google Releases Exciting New Shopping Campaign

September 20, 2017 | AVX Digital

Google Showcase Ads: Google recently invited agency partners out to their Mountain View campus to unveil some upcoming changes to their Shopping campaigns, just in time for the holiday season and because Google likes to keep us on our toes. Two of the most notable updates are the new showcase ads a [...]

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Google Introduces Expanded Dynamic Search Ads

July 11, 2017 | AVX Digital

About a year ago Google rolled out expanded texts ads. It was less of a question of if, but rather when, Google would bring this function to dynamic ads. Well, the time has finally arrived and let us tell you - it is a lifesaver! Dynamic Search Ads (DSAs) have always been a great tool to tailor a [...]

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Takeaways From The Google I/O Keynote Discussion

June 14, 2017 | AVX Digital

Google I/O 2017 Google recently held their annual keynote to discuss the new products, platforms, and updates they have in the works. The highlights of the presentation focused on AdWords, Analytics, and DoubleClicks. As with years past, the speakers hit on the importance of mobile and therefore [...]

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New Google Guaranteed Ads – What You Should Know

February 7, 2017 | AVX Digital

New Google Guaranteed Ads – What You Should Know Recently, Google has begun experimenting with a few new types of ads. One that I am going to touch on today is the new Google Guaranteed Ads and what they can mean to your digital marketing, web presence and growth of your business. Firstly, let [...]

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Introducing the Digital New Mover Campaign

December 1, 2016 | AVX Digital

Every month, 1.8 million people nationwide buy, sell, or move into a new home. Each new mover spends approximately $8,700 in the four weeks surrounding their move, making New Movers a $200 billion industry. And because of the lack of technology, there hasn’t been any ability to engage thes [...]

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How Do Google Sponsored Promotions (GSP) Work?

July 21, 2016 | AVX Digital

The wide world of AdWords can seem a little overwhelming at times, and keeping up with all the offerings in AdWords can be a daunting task. So don’t feel bad if you feel as though you aren’t fully taking advantage of all the campaign types. You have to begin somewhere, so today we will start wit [...]

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Google’s Decline in Cost per Click

April 28, 2016 | AVX Digital

Google’s Decline in Cost per Click: Why it is bad for Business and What Is Being Done In case a lot of you were unaware, search advertising is Google’s most important business but it been in trouble for the past couple of years. Their stock has also been at somewhat of a stand still since Decem [...]

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AdWords Geo Target: Opt-In or Opt-Out?

April 28, 2016 | AVX Digital

The More You They Know Which is the more effective form of location-targeting, Opt-in or opt-out? Maximizing the reach of ads to the most qualified audience in terms of their physical location is pivotal to any online marketing campaign. Based on the intuitive interface of locations settings, one [...]

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5 Secrets Google Doesn’t Want You To Know

April 28, 2016 | AVX Digital

Stop deficient spending on your Adwords Campaign today! It’s fairly simple to lose money while managing your PPC campaign and we begin to think that some of the hints provided by Google are aimed to rob you instead of delivering the results you expect. But lucky for you, we have put together a lis [...]

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