Microsoft Ads Introduces New Search Targeting Options

October 31, 2019 | AVX Digital

Microsoft Ads, formerly known as Bing Ads, should be a vital part of every brand’s paid search marketing strategy. In 2018, Microsoft Ads covered over 30% of the United States’ search market. Though Google still dominates in overall searches performed, if advertisers aren’t using Microsoft Ads [...]

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Increase Traffic To Your Site With Google’s Dynamic Search Ads

September 16, 2019 | AVX Digital

Do you ever feel that, despite the high volume search terms and relevant ads you’ve added into your account, you’re missing something? Typically, that feeling leads most search marketers to scour Search Query Reports (SQR) and mine for relevant keyword additions. While SQR’s remain a vital [...]

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Responsive Search Ads: What are They?

July 22, 2019 | AVX Digital

Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work b [...]

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Why is Paid Search So Effective?

June 10, 2019 | AVX Digital

“Why should I pay for clicks when I can rely on the free traffic coming through my organic listings?” is a common question every Paid Search professional is asked. At AVX Digital, we believe Paid Search is an indispensable part of any digital marketing campaign and advantageous when coupled w [...]

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Google Announces Free “Inspirational Ad” Beta

June 1, 2019 | AVX Digital

Breaking Digital News March 8, 2019 Google introduced their latest beta “Inspirational Ads” to a short list of their premier partners. Inspirational Ads display an image and ad copy at the bottom of search results pages on mobile devices – a critical point in a customer’s consideration. The [...]

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What are the Standard Display Ad Sizes?

April 18, 2018 | AVX Digital

What are Display and Banner Ads? First of all, what are display ads exactly?  Display ads are the image ads you see on websites that are usually along the top and sides of web pages. These visually appealing image ads appear on specific sections of the site that are specifically reserved for pa [...]

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How Artificial Intelligence Will Impact Digital Marketing in 2018

January 11, 2018 | AVX Digital

AI & Digital Marketing in 2018 It’s 2018 and artificial intelligence is taking the world by storm. From self-driving cars to voice-powered personal assistants (Siri, Alexa, Cortana), and even your Netflix recommendations, we are living in a world where technology has never played a more vital [...]

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10 Tips for Christmas My SEM Gave to Me

October 27, 2017 | AVX Digital

With the holiday season (and thus a new year) approaching fast, we want to give you the gift of knowledge when it comes to improving your online presence and creating a great user experience for your visitors! Here are 10 of the most important things you can do to increase site traffic, conversi [...]

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Google Releases Exciting New Shopping Campaign

September 20, 2017 | AVX Digital

Google Showcase Ads: Google recently invited agency partners out to their Mountain View campus to unveil some upcoming changes to their Shopping campaigns, just in time for the holiday season and because Google likes to keep us on our toes. Two of the most notable updates are the new showcase ads a [...]

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Google Introduces Expanded Dynamic Search Ads

July 11, 2017 | AVX Digital

About a year ago Google rolled out expanded texts ads. It was less of a question of if, but rather when, Google would bring this function to dynamic ads. Well, the time has finally arrived and let us tell you - it is a lifesaver! Dynamic Search Ads (DSAs) have always been a great tool to tailor a [...]

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