Content Marketing: Holiday Edition

November 15, 2019 | AVX Digital

For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition a [...]

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How to Craft an Excellent Meta Description

October 1, 2019 | AVX Digital

What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called [...]

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New Correlation Between Quantity of Photos and Google My Business Performance

August 23, 2019 | AVX Digital

1.) Should I bother adding more photos to my Google My Business account? 2.) Can adding more photos to your Google My Business increase visibility? 3.) Can adding more photos to your Google My Business drive more customer interactions? These three questions and others haven’t always been [...]

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Google Defaults to Mobile-first Indexing for New Domains

June 27, 2019 | AVX Digital

With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019 [...]

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How Switching to HTTP2 can Increase Site Speed

May 15, 2019 | AVX Digital

Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being [...]

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GOOGLE ROLLS OUT MOBILE FIRST INDEXING

May 3, 2018 | AVX Digital

Google continues with its commitment to prioritize mobile navigation and has announced that mobile versions of websites will be placed in the first places of the search engine. Thus, Google has begun to migrate some “sites that follow the best practices for mobile first indexing," as announ [...]

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How to Make Infographics SEO Friendly

March 21, 2018 | AVX Digital

According to a study completed by Hubspot, 40% of people will respond better to visual information than text and images are shared five times more than text on Facebook and other social media sites. What makes infographics so great and so essential is the way they condense important data into a s [...]

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Using Demographic Analysis for Content Drilldowns

February 6, 2018 | AVX Digital

Using Demographic Analysis for Content Topic Ideas In today's modern world, there is information being given to us every second! Though, many times the type of information we receive isn’t something we even want to read. We sift through Facebook, Twitter, Reddit and other news outlets just to f [...]

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HTTP and HTTPS: Why the Difference Matters for Your Website

July 11, 2017 | AVX Digital

Why HTTPS Matters in 2017 In September 2016, Google announced that version 56 of Chrome would begin marking HTTP pages that require passwords or credit cards as non-secure in January 2017. So, what does this mean for your website? And what is the difference between the two? HTTP stands for "Hy [...]

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How the Latest Google Update Affects SERP Feature Trajectory

July 7, 2017 | AVX Digital

Like many other Google updates before, this update came with a few extra unannounced surprises. This one, in particular, affects Google’s Search Engine Results Page otherwise known as SERP features. During Google’s algorithm update at the end of June, there were a series of SERP features that ch [...]

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