Why Local SEO Matters

May 3, 2017 | AVX Digital

Local SEO - Why it Matters As search engine algorithms have refined over the years, Local SEO has become more and more important when planning a digital marketing strategy. The emphasis of Local allows search engines like Google to give users the most relevant search results for the area they are i [...]

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What is Influencer Marketing & Why It’s Great for SEO

April 26, 2017 | AVX Digital

The days of not understanding SEO are starting to fade away, as well as the black hat tricks that propelled businesses to the front page of Google search! With Google continually updating their algorithms, there has been an influx in the importance of social signals and what it means to rank within [...]

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How Google Map Maker is Giving too Much Power to its Users.

January 25, 2017 | AVX Digital

Google Map Maker: Too Much Freedom for Users? Its 2017 and Google is already making moves. Some moves are better than others. In this article, I want to discuss one of the note so great moves that Google has recently made to its MapMaker service, in which it allows users to edit certain areas of lo [...]

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Google’s Search Index Algorithm is Shifting From Desktop to Mobile-First

November 7, 2016 | AVX Digital

Google announced on Friday that their search index algorithm will primarily use the mobile version of a website’s content to rank pages from that site. This is major news for digital marketing companies, because Google has always prioritized the desktop version to determine its relevancy. The chan [...]

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Seven Things Most People Just Don’t Know About SEO

September 2, 2016 | AVX Digital

Spoiler: the art of perfecting your SEO strategy will always remain a work in progress. There are many components to SEO, and those components change. As Google (frequently) updates their algorithms, shifts in results and rank can cause a real headache for digital marketers. Search Engine Optimiz [...]

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Google’s New Local Map Pack is Shrinking: 5 Best Practices for Google’s Latest Update

July 1, 2016 | AVX Digital

… And then there were two. Sam Cooke said “change gon’ come,” and so it goes. In recent weeks, Google has announced updates being deployed to their local search results features. Again. The updates are coming to the feature commonly referred to as the “Map Pack,” also referred to as the [...]

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URL Tagging: Why Your Destination URL is Important to Google Analytics & Your Job

April 28, 2016 | AVX Digital

Google Analytics provides an overwhelming amount of information, but one of the first reports to familiarize yourself with is the Acquisition report. This report provides analysts with information on the source of traffic and various default metrics that can be changed as needed. At first glance thi [...]

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What Has Google Done to Local Search Results?

April 28, 2016 | AVX Digital

At the beginning of August, Google began rolling out an update that rocked the local SEO world. In an effort to streamline their search results page and shift to a more mobile style layout, Google has completely redesigned the local map pack. What used to contain 7 local results for a given searc [...]

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SEO Timeline – How long does it take for SEO to work?

April 28, 2016 | AVX Digital

How long will it take for us to see results from our SEO campaign? A common question in the Search Engine Optimization business, determining a timeline for SEO results can be a tricky process. After all, no two websites are exactly alike. It can be difficult to know when SEO changes will transl [...]

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Display Select Keywords

April 28, 2016 | AVX Digital

Quick editorial note: Since this post, Display Select has been rebranded as Display Expansion but the functionality remains the same. Search Companion Marketing has been studied, analyzed and looked at since early in 2012.  It has been changed a little and now is no longer a beta, but it also has [...]

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