Local SEO – Why it Matters

As search engine algorithms have refined over the years, Local SEO has become more and more important when planning a digital marketing strategy. The emphasis of Local allows search engines like Google to give users the most relevant search results for the area they are in, which is why it has grown in importance. The bottom line is that if you are not tailoring your website to attract local search results, you are losing business and falling behind your competitors.

In a nutshell, Local marketing means promoting your products or services to local customers when those customers are looking for a local business. Millions of customers are searching for local businesses every day, especially while they are on the go. Using such a targeted approach for online marketing for local businesses helps you be seen by potential customers in your area.

Almost half of all Google searches are local, with the internet replacing services such as phone books. When looking for a business in their area, customers will immediately turn to search engines to find a suitable place near them. Search Engine Optimizations (SEO) provides for the highest conversion levels of any marketing channel because it directly matches a customer with what they need.

It is estimated that 75% of users never scroll past the first page of search results, which means that if your local business isn’t near the top of the search engine rankings, you are not going to be found by your customers. This translates into sales or no sales in a very real way.

Local digital marketing matters because it makes your business profitable, and generates leads and customers more than any other marketing technique. Google says that an astounding 18% of local searches generate sales within one day. In practical terms, this means that one out of every five local customers that finds your website through a search engine becomes a paying customer. Can you think of any more effective way to grow your business? Is there any other marketing strategy that can boast a similar return on investment?

Digital advertising is here to stay, as search engines know that these types of targeted results are what their customer is seeking. With the number of internet users, especially via mobile devices, growing all the time, Local SEO will continue to grow in importance.

AVX Digital is an SEO company in Dallas that is on top of the constantly changing industry. Optimizing your online presence can bring in more website traffic and customers to your business, helping generate excitement and brand awareness for your company. Contact us today to learn more about how we can work with you to help grow your business.

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