URL Tagging: Why Your Destination URL is Important to Google Analytics & Your Job

April 28, 2016 | mgraska

Google Analytics provides an overwhelming amount of information, but one of the first reports to familiarize yourself with is the Acquisition report. This report provides analysts with information on the source of traffic and various default metrics that can be changed as needed. At first glance thi [...]

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What Has Google Done to Local Search Results?

April 28, 2016 | mgraska

At the beginning of August, Google began rolling out an update that rocked the local SEO world. In an effort to streamline their search results page and shift to a more mobile style layout, Google has completely redesigned the local map pack. What used to contain 7 local results for a given searc [...]

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SEO Timeline – How long does it take for SEO to work?

April 28, 2016 | mgraska

How long will it take for us to see results from our SEO campaign? A common question in the Search Engine Optimization business, determining a timeline for SEO results can be a tricky process. After all, no two websites are exactly alike. It can be difficult to know when SEO changes will transl [...]

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Display Select Keywords

April 28, 2016 | mgraska

Quick editorial note: Since this post, Display Select has been rebranded as Display Expansion but the functionality remains the same. Search Companion Marketing has been studied, analyzed and looked at since early in 2012.  It has been changed a little and now is no longer a beta, but it also has [...]

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