What is Keyword Research? Keyword research is the process of finding and ranking high-volume, relevant, and high-quality content for a particular search term or group of closely related terms. The goal of keyword research is to find high-quality content that is likely to rank well in a search for a particular topic, and to identify which closely related terms to focus on for a higher Click-Thru-Rate (CTR) and better rankings. Keyword research is one of the most critical aspects of internet marketing, and is often the first step that many people take when trying to grow their online business. However, a lot of people find keyword research to be confusing and challenging to implement. Why is Keyword Research Important? Regarding your digital marketing strategy, keyword research is one of the most crucial aspects of your digital marketing strategy. It helps you understand the behavior of your target audience so you can tailor your content to meet their needs. Understanding your audience allows you to tailor your content to meet their needs. How to Implement Keyword Research? The first step in implementing a keyword research strategy is identifying which keywords you want to rank. The best place to start is with your website: if your website is brand new, this is an excellent opportunity to perform keyword research and identify which keywords you want to rank. Updating your existing keyword strategy is a good idea if you already have an established website. You can also use your Google Analytics data to help you identify which keywords are performing well, which ones aren’t, and which ones you should focus on in the future. Contact AVX Digital today to discuss how we can help you reach your business goals and best optimize your online presence.