5 Reasons Why Your Facebook Reporting Doesn’t Match Google Analytics

August 25, 2017 | AVX Digital

If you’ve used Google Analytics to gather insights about your Facebook ads you may have noticed that your reports show conflicting data. The good news is you’re not crazy. The bad news is you could be making optimizations based on inaccurate information. Or worse under reporting conversions to y [...]

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AVX Digital Becomes Sprout Social Agency Partner

August 3, 2017 | AVX Digital

Sprout Social: A Social Media Management Tool It’s no secret that social media is a vital and necessary component of any digital marketing strategy. With 95% of online adults following brands they love via social media, this method should no longer be an afterthought or something to address when [...]

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How Pinterest Marketing Differs Compared to Other Social Media Platforms

June 19, 2017 | AVX Digital

Social media marketing on Twitter and Facebook has proven to be very successful and even necessary for many brands and companies. However, Pinterest has been somewhat of an enigma when it comes to proper online marketing tactics. Unlike other social media networks, Pinterest is much more than just a [...]

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Instagram’s New “Paid Sponsorship” Feature

June 16, 2017 | AVX Digital

Yesterday, Instagram launched a new tool that could help a growing problem on the Facebook-owned app: distinguishing sponsored ads on Instagram posted by a social media influencer. The new tool will feature a paid partnership label below the influencer's username in the spot where you would normally [...]

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What is Influencer Marketing & Why It’s Great for SEO

April 26, 2017 | AVX Digital

The days of not understanding SEO are starting to fade away, as well as the black hat tricks that propelled businesses to the front page of Google search! With Google continually updating their algorithms, there has been an influx in the importance of social signals and what it means to rank within [...]

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The F.C.C. Just Made Facebook and Google Marketing Even Stronger

November 2, 2016 | AVX Digital

The Federal Communications Commission recently passed a new privacy rule that prohibits Internet Service Providers from using and selling customer data to advertisers, without previous consent. Under the new ruling, customers can accept or decline the ability for ISPs to share personal information p [...]

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