LinkedIn Paid Social Tips & Tricks

May 29, 2020 | AVX Digital

LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]

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Trends to Watch: Social Media Edition

April 30, 2020 | AVX Digital

Just like design, fashion, and health and wellness trends come and go, social media has its own set of trends that circle around. Some of these trends have a lifespan of 72 hours - such as the famous “Until Tomorrow” social trend that is taking the internet by storm - while some have been around [...]

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COVID-19’s Impact on Paid and Organic Social Media

April 14, 2020 | AVX Digital

A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]

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The Second Coming of Vine: An Insight into Byte

February 7, 2020 | AVX Digital

It’s no surprise that after the infamous six-second looping social platform, Vine died, there would be a second coming. Creators and viewers alike have a love for silly, short and relevant content that makes an impression. Famous vines such as “Hurricane Tortilla”, “It’s An Avocado” and [...]

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Snapchat Releases its New Mid-Roll Video Ad Format: Extended Play Commercials

December 4, 2019 | AVX Digital

Earlier this month, Snapchat announced the release of its new video ad format known as Extended Play Commercials. This new format gives social media advertisers the opportunity to extend their mid-roll video ads from 6-seconds to a maximum of 3 minutes. While the first 6-seconds will remain non-skip [...]

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The Top 5 Social Updates You Need to Read About This Month

August 22, 2019 | AVX Digital

The world of social media is constantly evolving, which can be challenging to keep up with. That’s why we’re here. At AVX Digital, it’s our duty as digital marketing experts to stay in the know of the latest and greatest social media trends and updates so that we can share them with you. Here [...]

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TikTok Introduces New Targeting Options in Summer 2019

July 1, 2019 | AVX Digital

In October 2018, TikTok became the 3rd most-downloaded app worldwide with a total of 68 million downloads. Less than six months after its launch, the short-form video app began testing video ads, which were first spotted for GrubHub, a renowned food delivery app. In an effort to prove itself as a [...]

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Facebook Increases Image Height Allowances

December 14, 2018 | AVX Digital

Facebook has recently announced that they are increasing height allowances for image link ads on the Facebook mobile and desktop news feed. After receiving feedback that the original 1.91:1 (landscape) ratio was too restrictive to advertisers they have decided to make a 1:1 (square) ratio availabl [...]

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Shopping on Instagram? New Stand-Alone E-Commerce App in the Making

September 10, 2018 | AVX Digital

According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand [...]

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Instagram’s Heaven-Sent Scheduling Feature (For Businesses)

March 13, 2018 | AVX Digital

Breaking news – thanks to Instagram’s updated API, it is now allowing users to schedule their posts ahead of time. But don’t quite celebrate just yet. Like all things too good to be true, there’s a catch. This feature is only available for business accounts, and through third-party social ma [...]

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