Content creation serves as a medium for brands to communicate with their audience. However, brands need to properly understand what message they should convey to consumers. One indicator of a successful post are the engagement levels. A post that receives a high volume of engagement at a high engagement rate, will likely be a message that the audience truly resonates with. When planning content, brands should be mindful of the following tips below, in order to efficiently increase their engagement.

KNOW YOUR AUDIENCE

Who are they? What interests them? What do they want to know? Study and research your target audience in order to create content that connects with them. The more in-tune you are with the audience, the higher the chance it will lead to increased engagement rates. Be a resource and make sure the content you post provides value. By doing this, it will help build up authority in your field, and users will keep coming back to your profile as they will see you as a trustworthy source.

POST-ACTIONABLE CONTENT

Take advantage of the many tools offered by social media platforms, to encourage your audience to interact with your content. Platforms such as Twitter and Instagram have polling features that can be used to create an open dialogue among users. One could also take advantage of Instagram stories stickers, to give your followers a chance to have a conversation with you.

INTERACT WITH YOUR AUDIENCE

One way to increase your engagement is to engage! When someone leaves a comment, be sure to respond. This is a crucial step to build a relationship with your followers. By responding to their comments, you’re fostering a sense of community and building genuine connections that allow your followers to feel like they’re not just another number.

USE VIDEOS

Studies show that on average, videos receive higher engagement rates. For example, on Twitter, Tweets with a video have 10x more engagement than tweets without one.The great thing about videos is that it encourages people to look at your content for a longer period of time and gets your point across in an aesthetically pleasing way.

TAG PEOPLE AND TAKE ADVANTAGE OF HASHTAGS

Hashtags and Tagging are great ways to increase the shareability of your content. Using a trending hashtag can help make your content more discoverable and increase the chances of users interacting with your post. Likewise, by tagging users and brands, it gives these accounts an opportunity to share your posts with their followers.

Overall, keep the audience at the forefront of your mind when producing content. Listen to them and mold your content appropriately. If you’re interested in taking your content to the next level contact AVX Digital to get started!

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