What is Lead Generation? Lead generation is the process of finding and qualifying prospective customers. It’s the first step in the sales process, and it’s often where companies discover whether or not a customer is interested in their product or service. For example, users who visit your website generate a lead by expressing interest in your product or service. You can turn that lead into an opportunity and move them closer to a sale. Why is Lead Generation Important? The more leads you have, the more opportunities you have to close sales. Lead generation is essential because the more leads you generate, the more sales you close, and the more revenue you generate. It’s often a process in which companies don’t prioritize or invest, and you can’t make sales without first generating leads; the more leads you develop, the better your chances of making sales. When it comes to lead generation, there are four main steps you need to take: Generating interest Turning interest into an opportunity Closing the sale Creating brand loyalty The more ways you can generate interest on your website, the more opportunities you have to turn that interest into a lead. In the example above, the user came to your website and expressed interest in your product. As a business, you can now turn that interest into a lead by offering a freebie or a free trial of your product. You only get one chance to generate interest on your website, so the better your site is designed to generate interest, the more opportunities you have to turn that interest into a sale. Contact our team at AVX Digital for more information on how we can help you optimize your marketing efforts and generate more leads.