3 Easy Ways to Increase Your Site’s Conversion Rate

May 25, 2022 | William Gallahue

Your site's conversion rate can make or break your ability to generate sales and leads online. Site owners often spend countless hours, utilizing numerous A/B testing tools, to try and come up with the perfect headline, call to action and button color only to see their work result in very minor impr [...]

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How to Design Email Marketing Flows

May 18, 2022 | William Gallahue

Email should be every brand's highest performing channel but often brands struggle with how they can extract value without overwhelming their subscribers. In this post we'll show you how to design email flows that will perform well without overloading and alienating your audience. Why Did They Subs [...]

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What’s New in Google Analytics 4

May 11, 2022 | William Gallahue

Google Analytics 4 provides businesses with a fresh interface and new metrics with which to view their performance.  It's a major change that's been years in the making and we're highlighting some of the new enhancements in GA4 that solve common reporting problems and provide additional insights to [...]

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Managing Marketing Spend During Economic Uncertainty - Featured Image - 775x525

Managing Marketing Spend During Economic Uncertainty

May 3, 2022 | William Gallahue

In times of economic uncertainty, marketing spend is usually what gets cut first because it's incredibly easy to adjust a budget or pause entire blocks of campaigns - but should marketing be the first place your business looks to conserve cash or is cutting budget a move that can worsen existing cha [...]

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Common WordPress Security Issues and How to Fix Them

April 27, 2022 | William Gallahue

Wordpress is the world's foremost content management system powering tens of millions of websites across the world. The platform is incredibly flexible powering everything from blogs to major corporate sites to eCommerce retailers. However being the most popular CMS means that hackers will always [...]

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