How Brands Are Adjusting Media Spend During the Facebook Boycott
Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions. Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]
Read More
5 Tips and Tricks to Elevate Your Email Marketing Campaign
Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]
Read More
Details on Google’s Page Experience Update for 2021
Since inception over 20 years ago, Google has been making constant updates to its search algorithm in order to better understand, index, and provide information to users. Today, Google is wanting the sites that contain this information to be easier for users to access and navigate. Beginning with mo [...]
Read More
Top Social Media Trends in 2020
HOW CURRENT EVENTS HAVE RESHAPED THE SOCIAL MEDIA LANDSCAPE Digital marketing has always been a dynamic business. Whether it is platform acquisitions, shifts in consumer behaviors, or new ad types and targeting capabilities, marketers constantly have to relearn and adapt to stay ahead of competitor [...]
Read More
How to build an Effective Paid Social Media Marketing Campaign
Paid Social ads are a great way to expand your reach and inform consumers about your brand. Before beginning a campaign, it’s important to establish a plan or one might risk inefficiently severing their ads to an audience that does not align with their messaging. Here at AVX Digital, we have creat [...]
Read More