Challenges Posed by HIPAA Compliance and What You Can Do

December 14, 2021 | James Itkoff

With the world becoming more digital, HIPAA compliance has become more important than ever. But the truth is that while HIPAA is both great and necessary for security, it can limit an advertiser’s ability to access and interpret data, as well as make it more challenging to create effective ad camp [...]

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Mistakes Brands Are Already Making for the Holidays

December 9, 2021 | James Itkoff

The holidays are a pivotal time for any business, with shoppers primed to spend while looking for just the right gift for the people in their lives. As the holidays come upon us, it’s important to get your digital marketing strategy just right, while avoiding some of these common mistakes that bra [...]

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Amazon Store Page Basics

November 19, 2021 | James Itkoff

If you are selling on business, it’s imperative that you create an Amazon Store Page for your brand. The Amazon Store Page is an all-in-one spot to talk about the products you’re selling, and the story behind your business or brand. A store page helps you get discovered more easily by shopper [...]

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3 Strategies to Improve Amazon Ads ROI

November 12, 2021 | James Itkoff

One of the best ways to improve your bottom line is to make sure that your advertising dollars are spent in a way that maximizes ROI. Especially on Amazon, so many sellers are trying to sell similar products, making it vital to utilize Amazon Ads to get your product seen more frequently. Here are a [...]

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Can You Push Down Negative Articles and Reviews Online?

November 10, 2021 | James Itkoff

More than ever, customers are relying on Google and the web to tell them who to do business with. If you can see negative articles or reviews online about your business, you can be sure that your customers are seeing it as well.  This is why reputation management and the creation of good content [...]

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