Programmatic Advertising Trends during COVID-19

May 12, 2020 | Grace Weselak

The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]

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Ultimate Digital Marketing Terms and Metric Glossary in 2020

May 7, 2020 | AVX Digital

We know that there are a near-infinite number of terms and phrases in the expanding field of digital marketing and trying to understand all of them can be quite overwhelming. Our teams at AVX have created a glossary of 238 commonly used terms to help translate some of the jargon you may see in marke [...]

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The Rise of OTT/CTV Advertising During COVID-19

May 6, 2020 | Victoria Hempstead

Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]

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How has COVID-19 Affected SEO?

April 30, 2020 | AVX Digital

COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drasti [...]

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Trends to Watch: Social Media Edition

April 30, 2020 | AVX Digital

Just like design, fashion, and health and wellness trends come and go, social media has its own set of trends that circle around. Some of these trends have a lifespan of 72 hours - such as the famous “Until Tomorrow” social trend that is taking the internet by storm - while some have been around [...]

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