Emerging Ad Platforms You Need to Test in 2022

February 16, 2022 | AVX Digital

Just 5 years ago, if your brand was running campaigns on Google and Facebook/Instagram it was likely you were reaching 95+% of your audience between both platforms. However we now live in a world where Tiktok got more traffic than Google in 2021 and a society that no longer sees Facebook as cool [...]

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Preparing Your Brand for the End of Expanded Text Ads

February 9, 2022 | AVX Digital

At the end of June 2022, Google and Bing will shift search advertising with one of the biggest changes in years. The traditional text ads that many advertisers have been writing and using since the early 2000s will be replaced by responsive search ads that will limit reporting and optimization oppor [...]

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5 Examples of Brands Using NFTs to Grow Customer Engagement

February 2, 2022 | AVX Digital

NFTs are a very valuable commodity for marketers because they allow fans direct digital ownership of the brands and products they love. Even before the internet, brands have always struggled with how to give their raving fans a customized ownership experience that goes beyond buying products and pot [...]

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4 Online Marketing Mistakes Almost Every Law Firm Makes

January 26, 2022 | AVX Digital

Legal marketing is arguably the most competitive industry online and many firms make basic mistakes that hurt their ability to drive case volume and lower their overall return on ad spend. Having had the opportunity to scale successful lead generation campaigns for firms ranging from three person pe [...]

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5 Ways Furniture Brands Can Boost Sales in 2022

January 21, 2022 | AVX Digital

January and February are traditional post-holiday planning months for many furniture and decor companies and during that downtime it's important brands step back and take a critical look at their digital marketing strategies. In the last year and even in the last three months, major advertising a [...]

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