How to Make Your Content more Engaging
Content creation serves as a medium for brands to communicate with their audience. However, brands need to properly understand what message they should convey to consumers. One indicator of a successful post are the engagement levels. A post that receives a high volume of engagement at a high engage [...]
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LinkedIn Paid Social Tips & Tricks
LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]
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How Private Equity Firms Can Scale Digital Marketing
At the end of the day, website visitors do not pay the bills. Those that solely view an ad don’t drive revenue but acquiring clients and customers does. Ensuring that you align the right marketing efforts to drive the firms’ goals will be the catalyst for growth and success. Digital marketing in [...]
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Free Product Listings on the Google Shopping Tab
With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shop [...]
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How COVID-19 Has Changed Buying Behaviors
Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstance [...]
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