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Remarketing campaigns can be a great source of revenue but for many brands, remarketing is a poor performing channel because of overly broad audiences, mismatched messaging and poor funnel design. If your remarketing campaign is a cost center rather than a revenue driver, here's our list of commo [...]
Generating leads for ultra competitive industries can seem like a prohibitively expensive process. The reason is that for the last two decades brands have been stuck in thinking the only way to consistently generate inquiries is through high dollar Google Ads campaigns and hoping that over time with [...]
Launching an NFT project requires a combination of creativity, coding, marketing and attention to detail and when it all comes together, you can create successful collections that provide value to both you and the end purchaser. Our ultimate NFT launch guide will help you plan a project from start [...]
It’s that time of year again when the seasons change and marketing budgets and expectations for the year have been set. Now that companies are turning their focus to performance, this is a great time to look at your site and more importantly how it’s producing organically. Here’s our guide to [...]
In October of 2020 Google announced the launch of Performance Max campaigns as the company continued to push for new automated ways to target audiences online. After a year of testing Google then decided earlier this year to not only make them available to all advertisers but to replace existing sma [...]
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