Taking Google Tag Manager (GTM) to the Next Level with Server Side Tagging
Google Tag Manager (GTM) Launches a new feature “Server-Side Tagging” into public beta Since Google Tag Manager’s launch in 2012, the platform has quickly become the industry standard for managing tracking scripts. GTM allows web developers and agencies to quickly and easily add, update, debu [...]
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Considerations For Your COVID-19 Holiday Promotions
Each year, retailers and consumers alike look forward to the long-anticipated annual holiday sales season. In preparation for the upcoming gift giving holidays, marketers need to plan the various components of advertising the holiday-centric sales promotions in advance. Unlike any holiday sales seas [...]
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What Makes TikTok Such a Lucrative Platform
TikTok was named Musical.ly prior to its purchase by ByteDance in August of 2018. Ever since the rebranding, the popularity of the app has risen astronomically. To compare the success of the app to others, TikTok broke records by having over 115.2 million installs during the month of March 2020, whi [...]
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2020 Glossy Fashion Awards Winner for Best Use of Video – AVX Digital x Tip Top
Glossy, a media group, highlights innovative digital technologies that are revolutionizing the fashion, beauty, and luxury industries. Each year, the organization holds an awards ceremony to recognize the top brands in the business doing just that - implementing new and creative digital solutions to [...]
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How Brands Are Adjusting Media Spend During the Facebook Boycott
Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions. Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]
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