How COVID-19 Has Changed Buying Behaviors
Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstance [...]
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Programmatic Advertising Trends during COVID-19
The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]
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Ultimate Digital Marketing Terms and Metric Glossary in 2020
We know that there are a near-infinite number of terms and phrases in the expanding field of digital marketing and trying to understand all of them can be quite overwhelming. Our teams at AVX have created a glossary of 238 commonly used terms to help translate some of the jargon you may see in marke [...]
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The Rise of OTT/CTV Advertising During COVID-19
Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]
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How has COVID-19 Affected SEO?
COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drasti [...]
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