HOUSTON SEARCH ENGINE OPTIMIZATION

No matter how familiar or not someone is with the term SEO, it is likely that they are familiar with the concept – tailoring a website to bring as many visitors in as possible. At AVX Digital, we use several complementary strategies and methods to improve website functionality and help Houston businesses enhance ranking and visibility on Google, Bing, Yahoo!, and other search engines.

Website Optimization

Our SEO experts in Houston use several methods to optimize a brand’s website – both customer facing and behind the scenes. We focus on improving the user’s experience on each site and cleaning up any issues that arise. A major element is site speed, as research shows that a large number of site visitors will leave if a page is loading too slowly – typically more than three seconds. We analyze any component that could potentially slow down a site, such as how images are formatted or how tracking scripts are implemented, to ensure an optimized website speed.

When search engines crawl and evaluate a site, they review over 200 ranking signals. Our team understands the technical details behind what they are looking at, and how they are positive or negatively impacting a site’s placement on result pages. We identify opportunities for on-site improvements, including keyword implementation, broken links, and image formatting.

We also work on off-site projects such as link building, which helps to establish the credibility of a company’s site. Depending on the business type, we also place great emphasis on improving local listings and Online Reputation Management, ensuring that Houston customers know how to contact businesses and get a feel of the brand’s validity.

Regardless of taking on the full SEO workload or working with a businesses in-house web team, we treat all our projects equally to make sure all SEO needs are met.

Content Marketing

Our content marketing strategy is designed to make sure that content on every platform is created to give consumers information they want and need. We know that a focused strategy and content that engages customers enhances site visibility, both for users and search engines.

We can help revise existing content or create new content, while also determining the best way to promote it. This helps users stay engaged even as times and interests change.

Voice Search

Though voice search is still in its infancy, at AXV Digital, we see its potential as it continues to evolve and become more intelligent. Whether through smart speakers or another voice capable device, we are ahead of our competitors when it comes to predicting the phrasing of voice users, and understand how to optimize for voice search users.

We are so intrigued by Voice Search that even our Chief Operating and Digital Officer, Amine Bentahar, was the first published co-author of a book on the topic of voice search.

There are many facets to SEO that can help brands and businesses in the Houston area thrive. To find out more about how our SEO experts can help your Houston business, please Contact us today!