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Billions of searches are made every day on search engines such as Google, Bing, and Yahoo! From this wide pool of information, marketers can learn more about what consumers are looking for, and can take note if the user is in Houston or somewhere else across the globe. Paid Search matches keyword search bids with relevant advertisements, helping a brand ensure its website will appear at the top of the first page of search engine results.
Pay-per-click (PPC) management offers vast resources and information that can be used to increase brand awareness, site traffic, conversions, and engagement for a company. AVX Digital offers Paid Search services in Houston, leveraging AI and machine learning technology that provides 24/7 campaign monitoring to optimize results and ad spending. By using this technology to automatically identify areas of opportunity for campaign improvements, it allows our Paid Search experts to focus on strategy and campaign development to maximize ROI.
As a Google Premier Partner, AVX Digital in Houston has a proven track record of excellence with Google ads and Microsoft (Bing) ads. AVX Digital is in the top 0.5% of agencies in the US, and is a 5x Google All-Star, a partnership that allows our team to keep up with the latest advancements and best practices in the field of Paid Search.
At AVX Digital, our experts perform diligent research to identify keywords that are likely to have the best performance. Campaigns and strategies are built with the top keywords in mind to offer the highest possible ROI.
Ad copy is one of the most important, yet challenging skills for a marketer. Effective ad copy has to strike a balance between getting a brand’s message across, customizing the message to fit what the consumer is looking for, and doing this all while also standing apart from the competition.
Utilizing Machine Learning and & AI technology helps make better decisions regarding campaign strategies, and optimizes elements all throughout the duration of the campaign. Our team at AVX Digital understands how to best leverage technology to improve performance and stay on top of every detail within a campaign.
This is also known as Shopping Ads, and they are a direct look at a brand’s product offering. These are viewed through search engines and display images of products, as well as important information, all directly from a website’s feed. The right product listing ad can make the difference between a full conversion or not.
The online marketplace is always moving, so the AVX team is constantly monitoring live auctions to make sure that keyword bidding and ad spending is efficient. Every dollar in a campaign matters, which is why it’s so vital to ensure it is properly optimized.
Finding the right keywords is one thing; getting in front of the right audience is another. The AVX team understands how to target specific demographics, geolocation, and audience interests into a digital campaign. This helps get an ad in front of the right person at the right time.
One of the most effective ways to spend advertising dollars is through Paid Search campaigns. Our Paid Search experts in Houston understand how to effectively optimize a campaign to increase ROI, finding relevant keywords and search terms to bring in the right type of user. Paid advertising can involve auction-style campaigns that appear at the top of the first page of search results.
AVX Digital’s Paid Search team builds search engine advertising campaigns and through Kenshoo, an advertising technology with Machine Learning and Artificial Intelligence, we can track and optimize opportunities throughout a campaign. This ensures that an advertising budget is being allocated in the most efficient way, with the ability to quickly pivot allocations to what is working the best.
With all of the information available, paid search can also help to target specific audiences, based on characteristics such as demographics, geolocation, and interest. It can be possible, for example, to promote specific ads that are relevant to users in Houston that are searching for an exact keyword or phrases. We understand the value of showing the right ad to the right user at the right time. Thus, finding the right keywords and targeting the right audience can allow for an optimized campaign that maximizes ROI.
Paid search is a form of advertising that requires proper management and adaptability, staying on top of the campaign to curate specific advertisements to match the needs of users. When the right user is matched with the right landing page, that is when the highest levels of engagement and conversions are possible. The planning and structuring of a campaign is merely the first step; at AVX Digital, we are constantly monitoring and optimizing paid search campaigns, understanding that every dollar spent is valuable. An optimized paid search campaign can be a lucrative strategy, allowing brands to reach their target customer with the exact keyword or search term that will be most relevant to them.
If you’d like to learn more about how Paid Search Advertising can be beneficial to your Houston business, get in touch with our team! Our experts would be happy to identify areas of opportunity for growth and success.
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details! GO TO CASE STUDIES
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