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Social media aficionado or not, it is ubiquitous in today’s digital world. As a business in the Houston area, this can be a great benefit to any marketing strategy, as it is a powerful way to reach new consumers and connect with current customers in a way that was previously not possible.
At AVX Digital in Houston, we have top-level experience on all of the major social networks consumers are using these days, such as Facebook, Linkedin, Twitter, Instagram, TikTok, Reddit, and more. The wide range of platforms all have different types of audiences, serve different purposes, and reach people in different ways, making it vital to tailor specific strategies and methods that fit the customer that a business is trying to reach.
While paid advertising is an important part of a social media advertising landscape that has become increasingly monetized, reaching consumers organically is as important as ever. Our AVX Digital experts know how to reach Houston consumers with custom content that is tailored to a brand and optimized for the platform.
In addition to reaching current and potential customers to inform them on what is happening, there are many other important aspects to social media advertising. For example, social networks are a great place to manage and foster a community, as well as actively listening and engaging with customers when they take the time to give feedback. Our team of experts is always staying up to date with what works and what doesn’t work, helping our clients reach their customers and stay in front of the competition.
Establishing an online presence is vital for building relationships with customers. Social media networks help brands stand out from competitors, and directly reach customers where they are in a meaningful way.
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Boosting content on social media platforms helps to expand the audience and attract new potential customers. This can be targeted to specific audience groups with personalized messaging. Our marketing strategies vary based on the platform and structure of the content, maximizing ROI.
To be seen as an authentic and transparent brand, a business must be willing to engage and connect directly with its customers. Social media helps break down traditional barriers and lets customers talk to the business directly – and vice versa. With brand authenticity more important than ever, this is a key aspect of social media.
With the ease of social media, people are willing to give their unfiltered opinion there more than anywhere else. Through our social listening services, we implement intelligent systems to find out when a customer posts about the specific products, the brand, or other keywords. This allows a brand to better respond to reviews, concerns, and ideas from the public.
If advertising is about giving people what they want, feed based advertising takes that to a new level by the use of intelligent technology to curate a user’s feed based on their intent and previous digital behavior. These types of custom campaigns are great for the user too – helping them view ads that are relevant to them.
Facebook is a key part of social media advertising thanks to its size, especially when trying to reach local Houston customers. It allows for dynamic audience targeting mechanisms for even better ad performance, with a cost structure that can fit a budget of any size. Great for both B2C and B2B.
The way people use Twitter allows for unique targeting capabilities that hone in on quality audiences to take full advantage of advertising campaign budgets. Additionally, favorable cost-per-clicks and CPM’s are another benefit to Twitter’s ads, optimizing ROI.
LinkedIn is truly a social media platform that attracts a wide demographic base, and allows for targeting of users with various industry expertise. Advanced targeting mechanisms allow for brands to find the right audience at the right time. Because of the way it is used, LinkedIn is also one of the most popular platforms for business to business (B2B) advertising.
Snapchat continues to grow in popularity, which has persuaded brands to explore how advertising on the platform can be beneficial to reach their audience. Some ways to advertise on Snapchat include videos, sponsored lenses, and geofilters, making a unique campaign that resonates possible.
TikTok is one of the most popular ways to reach new audiences with video advertising. We saw the potential of TikTok ads early, as AVX Digital was one of the first agencies in the world to advertise there. We always work hard to find first mover advantages for our clients.
Reddit is formed around the idea of building community, as there is a place to go and talk about nearly every interest and passion with like-minded individuals. This allows brands to create advertising campaigns on the most relevant communities, with folks who are actively engaged every day.
By definition, visitors to Quora are curious types who are seeking out answers to their questions. This makes for a great fit if a brand is able to create answers people are looking for in their expertise. Show expertise and connect with the audience in a meaningful way that benefits them.
Social media advertising expands a digital presence and reaches Houston customers through several networks they are using every day. Our team of experts at AVX Digital understand the diversity of platforms and capability to segment audiences, allowing for successful campaigns that are ideally suited for the specific needs of both the brand and the customers.
Social media advertising can be tailored to fit a wide range of industries, with our team able to pull from a wide range of expertise. Whether the goal is to draw in Houston clients or range outward, campaigns can be customized to hone in specifically on the type of customer that can best drive growth. We have experience with both B2B and B2C campaigns, and the different objectives and strategies that they require.
No matter the industry or region, campaign objectives often fall into one or both of these categories: brand awareness and generating conversations. A brand awareness campaign is focused on increasing exposure to the brand, helping expand reach and visibility beyond current customers to introduce the brand to potential customers. Conversion generating campaigns focus on bringing users further down the sales funnel to bring about a preferred action, such as making a purchase, filling out a contact form, or making a phone call. As a full-funnel agency, we understand the different objectives and how to achieve them.
We can help our clients find the best social media platform to advertise on, partnering to determine objectives and target audiences. Primary networks include Facebook (including Instagram), Linkedin, TikTok, Snapchat, Reddit, and more. Each of these platforms are driven by unique algorithms and targeting mechanisms, where experience advertising on them (both organic and paid) can help maximize budget and increase ROI.
AVX Digital maintains strong ties with social networks to ensure brands are taking advantage of the newest information in trends and opportunities. Our innovative advantage has helped our clients be on the forefront of advertising on TikTok, one of the fastest growing platforms for young users. We are constantly assessing and comparing campaigns on all of the different networks to give us a fuller understanding of what works and what does not, and how different platforms can work together for a holistic social media approach.
We all know that people in Houston and across the world are using social media networks more than ever, often every day. Social media advertising is about meeting them where they are, and giving them information that is useful to them. At AVX Digital, we are passionate about helping our clients find the right channels and campaigns that help them achieve their goals. Contact our team today to see how social media advertising can help your Houston business grow.
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details! GO TO CASE STUDIES
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