What to Consider When Advertising Your Law Firm in 2022

No matter the size of the law firm, continually finding ways to grow business via new customer leads is essential to keep things running. One of the best ways for any firm to grow in 2022 is through digital marketing, using advertising to bring in clients who are in need of the services you provide. But in order to stand out from the competition, it’s important to keep a few things in mind when advertising your law firm.

• Focus on quality. When someone is looking for a lawyer, they want to know that whoever they choose to represent them is somebody who they can trust, and who will take the time to know and understand their case. Since their first impression will often come from the law firm’s website, it has to look the part. That includes quality design, and quality content on the site. If something looks like it is done cheaply, the potential client will assume they will get second-rate service if they were to hire your firm for representation.

• Advertise across different channels. With Apple’s iOS14 update in 2021 causing some disruptions in certain digital advertising methods, it’s more important than ever to cast a wide net. Some of the traditional methods of data collection on potential customers won’t work as well anymore, so you need to have someone who understands the marketing world help find the right method or methods of advertising that will work best for your firm.

Don’t limit yourself to working only on SEO to improve search engine rankings, or focusing only on using paid search to bring in customers; try different things out to see what helps your firm grow the most.

• Set clear goals and measure their progress. It’s always important to start with the end in mind. Your goal might be to increase revenue, increase your number of clients, or simply make your firm more of a brand name in your area. All are worthy goals that might require different marketing strategies to truly achieve. Before you start, make sure you set clear goals and understand them. 

Then, be sure to find ways to measure progress and adjust as needed. Try different things to find what is working best, and then test some more. When your goals are clear, it will make it easier to understand the level of success you are having.

• Reiterate campaigns as needed. If something is working or has worked in the past, don’t be afraid to go back to the well, so to speak, and try to keep the momentum going. Digital marketing campaigns are an ever evolving thing, so when you find a strategy that works, keep going!

In 2022, consumers look for everything from restaurants to lawyers online. With the right digital marketing campaign and strategy, your law firm can be in the right place to benefit future clients, helping them find the help they need.