THE STRATEGY

Both Paid Search and Social Media strategies were implemented along with a carefully targeted audience to increase lead volume and quality, while remarketing was added to drive increased brand awareness and stay present in front of searchers who have previously visited the website without fully converting. Additionally, to remain focused on driving increased brand awareness and cultivating professional partnerships, we focused ad targeting towards a professional B2B audience through LinkedIn.

THE SOLUTION
Paid Search Advertising

Drive increased lead volume at the lowest cost per lead, targeting individuals who are further down the conversion funnel, and are most likely to become a customer.

LEARN MORE ABOUT PAID SEARCH ADVERTISING

Display Services

Retarget to site visitors with the goal of driving leads / deals and furthering the conversation with customers already on the path to funding.

LEARN MORE ABOUT DISPLAY SERVICES

Social Media Services

Driving increased brand awareness and cultivating professional partnerships through social channels.

LEARN MORE ABOUT SOCIAL MEDIA SERVICES

THE RESULTS

-42Cost Per Click

+13Conversion rate

-49Cost Per Conversion

Fight for the things that you care about.
But do it in a way that will lead others to join you.

Ruth Bader Ginsburg

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