THE STRATEGY

Both Paid Search and Social Media strategies were implemented along with a carefully targeted audience to increase lead volume and quality, while remarketing was added to drive increased brand awareness and stay present in front of searchers who have previously visited the website without fully converting. Additionally, to remain focused on driving increased brand awareness and cultivating professional partnerships, we focused ad targeting towards a professional B2B audience through LinkedIn.

THE SOLUTION
Paid Search Advertising

Drive increased lead volume at the lowest cost per lead, targeting individuals who are further down the conversion funnel, and are most likely to become a customer.

Display Services

Retarget to site visitors with the goal of driving leads / deals and furthering the conversation with customers already on the path to funding.

Social Media Services

Driving increased brand awareness and cultivating professional partnerships through social channels.

THE RESULTS
-42

Cost Per Click

+13

Conversion rate

-49

Cost Per Conversion

Working hand in hand with a global leader in the automotive industry was a challenge, but our
multi-channel approach assisted in elevating their brand awareness among key targets