Both Paid Search and Social Media strategies were implemented along with a carefully targeted audience to increase lead volume and quality, while remarketing was added to drive increased brand awareness and stay present in front of searchers who have previously visited the website without fully converting. Additionally, to remain focused on driving increased brand awareness and cultivating professional partnerships, we focused ad targeting towards a professional B2B audience through LinkedIn.
Drive increased lead volume at the lowest cost per lead, targeting individuals who are further down the conversion funnel, and are most likely to become a customer.
Retarget to site visitors with the goal of driving leads / deals and furthering the conversation with customers already on the path to funding.
Driving increased brand awareness and cultivating professional partnerships through social channels.
-42Cost Per Click
-49Cost Per Conversion
Fight for the things that you care about.
But do it in a way that will lead others to join you.