Valentus Specialty Chemicals

Valentus Chemicals marries the best floor coating materials and trusted brands with wood flooring professionals. The high quality coating is guaranteed to preserve beautiful flooring for years to come. Built up of advanced technologies and manufacturing efficiencies, Valentus is a leader in the industry. Leveraging partnerships, Valentus has branched off with several specialty coating companies with scalable operations and talented teams of leadership. These brands such as Absco, Sampson Coatings, and Polo Plaz are bonded through their quality, service, and innovation.

Umbrella branding

When working with a brand that has multiple companies, it is important to ensure that they all are aligned with the parent branding. It is important to leverage each company's uniqueness to create a sense of individuality as well as still conveying a unified brand. This can be done through tying the colors to the logo, keeping the web pages all uniformed, unified graphic elements, or even adjusting photos to have a matching “tone”. Umbrella Branding projects are unique to each client in the fashion of how they wish to represent themselves across the companies.

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Umbrella branding

When working with a brand that has multiple companies, it is important to ensure that they all are aligned with the parent branding. It is important to leverage each company's uniqueness to create a sense of individuality as well as still conveying a unified brand. This can be done through tying the colors to the logo, keeping the web pages all uniformed, unified graphic elements, or even adjusting photos to have a matching “tone”. Umbrella Branding projects are unique to each client in the fashion of how they wish to represent themselves across the companies.