Delivering the right message, at the right place,
at the right time.
Services
Leveraging years of industry experience to
deliver results.
INDUSTRIES
We combine design, creative and messaging to create experiences that
engage and convert.
PORTFOLIO
Consumers use search engines such as Google, Bing, and Yahoo! billions of times every day. Marketers use this information to figure out what consumers are looking for, no matter if they’re located in Austin or halfway across the world. AVX Digital offers paid search marketing services, which helps match keyword search bids with the right ads. This allows a brand to have its website appear at the top of the first page of search engine results. Pay-per-click (PPC) management gives you resources and information that can help in increasing brand awareness, site traffic, conversions, and engagement. We are a fully vetted Google Premier Partner, showing our proven track record of excellence with Google ads and Microsoft (Bing) ads. AVX Digital is in the top 0.5% of agencies in the US, and is a 5x Google All-Star, showcasing our ability to keep up with the latest advancements and best methods in the field of Paid Search. Compare AVX Digital to our competitors across Austin and across the country to realize the difference this experience can make for any business.
Our paid search team does extensive research to identify keywords that are most likely to have the best performance. Campaigns and strategies are designed around these keywords to offer the best ROI.
Ad copy is one of the most important, yet difficult skills for any marketer to master. The best ad copy gets a brand’s message across, while being customized to what the consumer is looking for, which helps to stand apart from competitors.
The use of Machine Learning and & AI technology allows for better, quicker decisions regarding campaign strategies, which helps optimize any campaign. Our team at AVX Digital in Austin understands how to use technology to increase performance and stay on top of every detail of a campaign.
These offer a direct look at a brand’s product offering, and are also called Shopping Ads. They are viewed through search engines, displaying images of products along with relevant information, straight from a website’s feed. The right product listing ad can mean more sales.
The online marketplace is constantly evolving, which is why we constantly monitor live auctions to ensure keyword bidding and ad spending is efficient. We know the importance of every dollar, which is why it’s so important to ensure it is properly being used.
Just as important as finding the right keywords is getting ads in front of the right audience. Our experts understand how to target specific demographics, geolocation, and audience interests, making a digital campaign more efficient. The key is getting an ad in front of the right person at the right time.
One of the best ways to spend advertising dollars is by utilizing paid search services through major search engines. Our paid search experts in Austin have worked with clients across many industries to optimize a campaign that maximizes ROI, and finds the most relevant keywords and search terms to find the right customers. The process of paid search advertising involves auction-style campaigns for keywords, with winning bids appearing at the top of the first page of search results.
Targeted PPC Advertising
AVX Digital’s paid search team maintains advertising campaigns through tools such as Machine Learning and Artificial Intelligence. The use of technology helps track and optimize opportunities 24/7 throughout a campaign. This means that an advertising budget is being allocated efficiently while allowing ability to quickly pivot to the best performing areas.
One of the best features of paid search is that it also helps hone in on specific audiences, based on key characteristics such as demographics, geolocation, and interest. For example, it is possible to show specific keywords to users in Austin, helping the right ad find the right target audience. This makes for an optimized campaign that maximizes ROI and advertising dollars.
Reactive PPC Management
Paid search is not “set it and forget it.” It requires proper management and the ability to adapt, staying on top of the campaign with specific advertisements that match the user’s needs. When the right user finds the right landing page, that is when engagement and conversions happen. The planning and structuring of an advertising campaign is the first step. Our team at AVX Digital is constantly monitoring a paid search campaign, understanding that every dollar spent is valuable and should be used efficiently.
When it comes down to it, an optimized paid search campaign gives a brand great ROI, allowing them to reach their target customer with the exact keyword or search term that will be most likely to appeal to them. This is the benefit of paid search and why it can pay dividends.
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details! GO TO CASE STUDIES
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