PAID SEARCH ADVERTISING HOUSTON

One of the most effective ways to spend advertising dollars is through Paid Search campaigns. Our Paid Search experts in Houston understand how to effectively optimize a campaign to increase ROI, finding relevant keywords and search terms to bring in the right type of user. Paid advertising can involve auction-style campaigns that appear at the top of the first page of search results.

Targeted PPC Campaigns

AVX Digital’s Paid Search team builds search engine advertising campaigns and through Kenshoo, an advertising technology with Machine Learning and Artificial Intelligence, we can track and optimize opportunities throughout a campaign. This ensures that an advertising budget is being allocated in the most efficient way, with the ability to quickly pivot allocations to what is working the best.

With all of the information available, paid search can also help to target specific audiences, based on characteristics such as demographics, geolocation, and interest. It can be possible, for example, to promote specific ads that are relevant to users in Houston that are searching for an exact keyword or phrases. We understand the value of showing the right ad to the right user at the right time. Thus, finding the right keywords and targeting the right audience can allow for an optimized campaign that maximizes ROI.

Reactive PPC Management

Paid search is a form of advertising that requires proper management and adaptability, staying on top of the campaign to curate specific advertisements to match the needs of users. When the right user is matched with the right landing page, that is when the highest levels of engagement and conversions are possible. The planning and structuring of a campaign is merely the first step; at AVX Digital, we are constantly monitoring and optimizing paid search campaigns, understanding that every dollar spent is valuable. An optimized paid search campaign can be a lucrative strategy, allowing brands to reach their target customer with the exact keyword or search term that will be most relevant to them.

If you’d like to learn more about how Paid Search Advertising can be beneficial to your Houston business, get in touch with our team! Our experts would be happy to identify areas of opportunity for growth and success.