SOCIAL MEDIA SERVICES

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Social Media Advertising to Increase Brand Growth

Social media advertising helps grow a digital presence to reach Austin customers through social media networks they are using almost constantly. Our team at AVX Digital understands the diversity of platforms and their ability to target audiences, allowing for successful campaigns that are geared for the specific needs of both the brand and the customers. 

Social media advertising can be geared to fit a wide range of industries, with our team able to pull from vast experience with different brands. Whether the goal is to draw in Austin clients or go beyond the city, campaigns can be customized to specifically target the type of customer that can drive growth. We work with both B2B and B2C campaigns, and the different objectives and strategies that they use.

No matter the industry or region, campaign objectives often encompass one or both of these areas: brand awareness and generating conversations. A brand awareness campaign focuses on increasing exposure, expanding reach and visibility beyond current customers to introduce the brand to possible new customers. Conversion generating campaigns focus on bringing users farther down the sales funnel, gearing toward a preferred action such as making a purchase, filling out a contact form, or calling in. We are a full-funnel agency that understands the different objectives and how to achieve them.

We help our clients find the best social media platform to advertise on for their needs, partnering to determine objectives and target audiences. Main networks include Facebook (including Instagram), Linkedin, TikTok, Snapchat, Reddit, and more. All of these platforms are driven by unique algorithms and targeting mechanisms, and our experience advertising on them (both organic and paid) helps maximize budget and increase ROI. 

AVX Digital keeps strong ties with social networks to ensure brands are utilizing the newest information in trends and opportunities. Our first mover advantage helped our clients be on the cutting edge of advertising on TikTok, one of the fastest growing platforms for young users. We are always evaluating and comparing campaigns on all networks to give us a complete understanding of what works and what does not, and how platforms can work together for a well-rounded social media approach.

When it comes down to it, we all know that people in Austin and across the world are using social media networks more than ever, sometimes almost constantly every day. Social media advertising focuses on meeting them where they are and providing them with information that is relevant to them. At AVX Digital, we love helping our clients find the right platforms and campaigns that help them reach their goals. 

 

For more information about our services, contact us to speak to one of our Digital Marketing experts.

 

A PROVEN TRACK RECORD

When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details!
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