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Social media is everywhere in the world today. While it can sometimes feel overwhelming, utilizing social media can be great for a business, allowing them to reach Austin customers directly. Whether it’s connecting with current customers or finding new ones, AVX Digital in Austin is here to help navigate the world of social media.
We have top-level experience on all of the major social networks, including Facebook, Linkedin, Twitter, Instagram, TikTok, Reddit, and more. The variety platforms all have different users, serve different purposes, and reach people in different ways, making it necessary to build specific strategies and methods for each platform that fit the customer that a business is trying to reach.
While paid advertising is an increasingly large aspect of a social media advertising landscape that has become more monetized, reaching consumers organically is still as important as ever. Our AVX Digital experts understand how to connect with Austin consumers, creating custom content that is tailored to a business’ brand and optimized for the platform.
Reaching current and potential customers to keep them informed on what is happening is a major part of it, but there are many other important parts to social media advertising. Social networks can be a great way to build a community, or to listen and engage with customers who are willing to give feedback. Our team is always staying current with what works and what doesn’t, helping our clients keep connected with their customers and build trust.
An engaging online presence helps to build relationships and trust with customers. Social media can help brands stand out from the competition, directly reaching consumers in a meaningful way. Organic social media increases brand relevance across all social platforms.
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Boosting content with paid social media helps grow the audience and attract new customers. This advertising can be targeted to specific groups with personalized messaging for increased effectiveness. Our strategies depend on the platform and structure of content, always keeping ROI in mind.
Engaging and connecting directly with customers helps a company be seen as transparent, caring, and authentic. Social media can build trust by breaking down barriers so customers can talk directly to the business – and vice versa. Cultivating authenticity is more important than ever and a key part of social media today.
With the simplicity of social media, consumers are empowered to give their unfiltered opinion there more than anywhere else. We utilize social listening services to find when specific products, brands, or keywords are being talked about. This helps a brand respond to reviews, concerns, and ideas more quickly and effectively.
Advertising is all about knowing what audiences want and feed based advertising amplifies that by the use of intelligent technology to curate a user’s feed based on their intent and previous behavior. These types of custom campaigns are great for a variety of businesses, helping consumers see ads that are relevant to them.
Facebook is an important part of social media advertising thanks to its magnitude and can be a great platform to reach local Austin customers. Facebook has dynamic audience targeting mechanisms for better ad performance, with a cost structure that can fit any budget. Great for both B2C and B2B.
With how people use Twitter, there are opportunities for unique targeting capabilities that hone in on quality audiences to take advantage of advertising budgets. Favorable cost-per-clicks and CPM’s are another benefit to Twitter’s ads, optimizing ROI and making every advertising dollar go farther.
Linkedin attracts a wide demographic base, allowing for targeting of various industry expertise. With advanced targeting mechanisms, brands can find the right audience at the right time. Because of its purpose, Linkedin is also one of the most popular and effective platforms for business to business advertising.
Snapchat continues to see major growth, which has made brands explore how advertising on the platform can effectively reach their audience. Various ways to advertise on Snapchat include videos, sponsored lenses, and geofilters, allowing for a unique campaign that doesn’t feel like advertising to the user.
TikTok has grown to be one of the most popular ways to reach new audiences with video advertising. At AVX Digital, we understood the potential of TikTok ads early on, becoming one of the first agencies in the world to advertise there. Finding first mover advantages for our clients is one of our priorities.
Reddit is a place to build community, fostering conversation about nearly every interest and passion with similar-minded individuals. This allows the creation of advertising campaigns on the most relevant communities, with users who are actively engaged on an everyday basis.
Visitors to Quora are curious people who are seeking out answers to their questions. This allows brands to fill in the gap and answer questions that show their expertise. Provide value and connect with the audience in a meaningful way.
Social media advertising helps grow a digital presence to reach Austin customers through social media networks they are using almost constantly. Our team at AVX Digital understands the diversity of platforms and their ability to target audiences, allowing for successful campaigns that are geared for the specific needs of both the brand and the customers.
Social media advertising can be geared to fit a wide range of industries, with our team able to pull from vast experience with different brands. Whether the goal is to draw in Austin clients or go beyond the city, campaigns can be customized to specifically target the type of customer that can drive growth. We work with both B2B and B2C campaigns, and the different objectives and strategies that they use.
No matter the industry or region, campaign objectives often encompass one or both of these areas: brand awareness and generating conversations. A brand awareness campaign focuses on increasing exposure, expanding reach and visibility beyond current customers to introduce the brand to possible new customers. Conversion generating campaigns focus on bringing users farther down the sales funnel, gearing toward a preferred action such as making a purchase, filling out a contact form, or calling in. We are a full-funnel agency that understands the different objectives and how to achieve them.
We help our clients find the best social media platform to advertise on for their needs, partnering to determine objectives and target audiences. Main networks include Facebook (including Instagram), Linkedin, TikTok, Snapchat, Reddit, and more. All of these platforms are driven by unique algorithms and targeting mechanisms, and our experience advertising on them (both organic and paid) helps maximize budget and increase ROI.
AVX Digital keeps strong ties with social networks to ensure brands are utilizing the newest information in trends and opportunities. Our first mover advantage helped our clients be on the cutting edge of advertising on TikTok, one of the fastest growing platforms for young users. We are always evaluating and comparing campaigns on all networks to give us a complete understanding of what works and what does not, and how platforms can work together for a well-rounded social media approach.
When it comes down to it, we all know that people in Austin and across the world are using social media networks more than ever, sometimes almost constantly every day. Social media advertising focuses on meeting them where they are and providing them with information that is relevant to them. At AVX Digital, we love helping our clients find the right platforms and campaigns that help them reach their goals.
For more information about our services, contact us to speak to one of our Digital Marketing experts.
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details! GO TO CASE STUDIES
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