HOUSTON SOCIAL MEDIA ADVERTISING

Organic
Social Media

Establishing an online presence is vital for building relationships with customers. Social media networks help brands stand out from competitors, and directly reach customers where they are in a meaningful way.

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Paid
Social Media

Boosting content on social media platforms helps to expand the audience and attract new potential customers. This can be targeted to specific audience groups with personalized messaging. Our marketing strategies vary based on the platform and structure of the content, maximizing ROI.

Community
Management

To be seen as an authentic and transparent brand, a business must be willing to engage and connect directly with its customers. Social media helps break down traditional barriers and lets customers talk to the business directly – and vice versa. With brand authenticity more important than ever, this is a key aspect of social media.

Social
Listening

With the ease of social media, people are willing to give their unfiltered opinion there more than anywhere else. Through our social listening services, we implement intelligent systems to find out when a customer posts about the specific products, the brand, or other keywords. This allows a brand to better respond to reviews, concerns, and ideas from the public.

Feed Based/
Dynamic Ads

If advertising is about giving people what they want, feed based advertising takes that to a new level by the use of intelligent technology to curate a user’s feed based on their intent and previous digital behavior. These types of custom campaigns are great for the user too – helping them view ads that are relevant to them.

Facebook
Ads

Facebook is a key part of social media advertising thanks to its size, especially when trying to reach local Houston customers. It allows for dynamic audience targeting mechanisms for even better ad performance, with a cost structure that can fit a budget of any size. Great for both B2C and B2B.

Twitter
Ads

The way people use Twitter allows for unique targeting capabilities that hone in on quality audiences to take full advantage of advertising campaign budgets. Additionally, favorable cost-per-clicks and CPM’s are another benefit to Twitter’s ads, optimizing ROI.

LinkedIn
Ads

LinkedIn is truly a social media platform that attracts a wide demographic base, and allows for targeting of users with various industry expertise. Advanced targeting mechanisms allow for brands to find the right audience at the right time. Because of the way it is used, LinkedIn is also one of the most popular platforms for business to business (B2B) advertising.

Snapchat Ads

Snapchat continues to grow in popularity, which has persuaded brands to explore how advertising on the platform can be beneficial to reach their audience. Some ways to advertise on Snapchat include videos, sponsored lenses, and geofilters, making a unique campaign that resonates possible.

TikTok
Ads

TikTok is one of the most popular ways to reach new audiences with video advertising. We saw the potential of TikTok ads early, as AVX Digital was one of the first agencies in the world to advertise there. We always work hard to find first mover advantages for our clients.

Reddit
Ads

Reddit is formed around the idea of building community, as there is a place to go and talk about nearly every interest and passion with like-minded individuals. This allows brands to create advertising campaigns on the most relevant communities, with folks who are actively engaged every day.

Quora
Ads

By definition, visitors to Quora are curious types who are seeking out answers to their questions. This makes for a great fit if a brand is able to create answers people are looking for in their expertise. Show expertise and connect with the audience in a meaningful way that benefits them.