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The presence of social media is ingrained in most of our lives. While that can be overwhelming at times, social media can also be great for businesses that want to reach their customers in Miami directly. Whether the goal is to connect more deeply with current customers or discover ones, AVX Digital in Miami can help make the most of the social media landscape we live in.
We have extensive and meaningful experience on all of the major social networks, including Facebook, Linkedin, Twitter, Instagram, TikTok, Reddit, and more. Rather than a one-size fits all approach, we recognize that all of the platforms have different users, reach people in different ways, and serve different purposes. That makes it important to use unique strategies for each platform, targeting specific types of customers a business is trying to reach.
While paid advertising has become an important part of the social media advertising world, reaching consumers organically remains just as important. Our AVX Digital team knows how to connect with Miami consumers, creating custom content fits both a company brand and the platform it will be shared on.
A major aspect of social media is simply to reach both current and potential customers, but an effective campaign goes beyond that. Social networks can help to build a community, to listen and engage with customers, and understand what they are saying about a business. Our social media experts are always testing what works well and what doesn’t, helping our clients stay connected while building trust with customers.
An active online presence works to build trust and relationships with customers. Social media helps brands stick out from competitors, directly reaching consumers where they are comfortable. Organic social media increases brand awareness by giving consumers a space to have an open conversation about their interests and opinions.
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Promoting content via paid social media advertising can grow an audience and bring in new customers. This advertising targets specific groups with unique messaging designed to reach them. Our strategies vary based on the platform and structure of content, maximizing ROI.
Social media helps companies engage directly with customers, building a reputation for authenticity. Trust is built when barriers between customers and businesses are broken down, allowing communication and transparency. Seeing real people behind a business is what customers love to see.
The sheer accessibility of social media empowers consumers to give their unfiltered opinions. We use social listening services to easily discover when specific products, brands, or keywords are being discussed online. This helps a brand respond and reach out to reviews, concerns, and ideas, showing they care what their customers are saying.
The crux of advertising is understanding and giving people what they want, and feed-based advertising assists by the use of intelligent technology. This works to curate a user’s feed based on their intent and previous behavior, helping consumers see ads that are relevant to them.
With its scale and reach, Facebook is an important part of social media advertising. Its location features help businesses reach local Miami customers, while other dynamic audience targeting mechanisms help create better ad performance, all within a cost structure that can fit any budget. Great for both B2C and B2B.
Twitter’s distinctive features allow for opportunities for unique targeting, narrowing in to make the best use of advertising budgets. Favorable cost-per-clicks and CPM’s are another upside to Twitter’s ads, helping stretch every advertising dollar while reaching the exact audience a campaign is trying to reach.
Linkedin brings a diverse demographic base, helping targeting groups with specific industry expertise as needed. Advanced targeting mechanisms help businesses find the right audience at the right time. Because of how it is used, Linkedin is also one of the most popular platforms for business to business advertising.
Snapchat is a fast growing platform, inspiring brands to explore how advertising on the platform can help achieve goals. Advertising campaigns on Snapchat include videos, sponsored lenses, and geofilters, allowing for a unique campaign that often allows for advertising that a consumer doesn’t even realize is advertising.
TikTok gets more popular by the day, and has evolved to be a very popular way to find new audiences with video advertising. At AVX Digital, we were an early adopter of TikTok advertising, becoming one of the first agencies in the world to use the platform in that way. We always look for first mover advantages to benefit our clients.
Reddit is a platform that works to build community, allowing for conversation about nearly every interest and passion with like-minded people. This invites advertising campaigns catering to the most relevant communities, with users who are actively engaged on an everyday basis. It can be a powerful network for a brand to tap into.
Quora users are curious people who are asking questions and looking for answers. This creates an opportunity for brands to fill in the gap and answer questions that help users and show their expertise. Provide value and the audience will respond in a meaningful way.
Few things can drive brand growth into overdrive like social media advertising. With users in Miami and across the country constantly on social media, growing a digital presence is the easiest way to get a name out there. At AVX Digital, we understand the variety of social media platforms and the consumers who use them, using targeted techniques to reach the right audience.
Social media advertising is perfect for a wide range of industries, and our team has the experience necessary to apply what we know to different business types. Whether targeting Miami users or anyone around the world, campaigns can be built to specifically target the type of consumer who will turn into a loyal customer. We work with both B2B and B2C campaigns, crafting strategy to fit the specifics of the campaign.
Regardless of industry or region, social media objectives usually hit one of these two areas: brand awareness and generating conversations. Conversion generating campaigns are geared toward helping users get farther down the sales funnel, leading them to take a preferred action such as making a purchase or filling out a contact form. Conversely, a brand awareness campaign looks to increase exposure, expanding reach and visibility to find new customers. We are a full-funnel agency that understands the different objectives and the strategies to bring them to fruition.
We work with our clients to find the best social media platform to reach their audience, working closely with them to determine main goals and objectives. Major networks include Facebook (including Instagram), Linkedin, TikTok, Snapchat, Reddit, and more. There is a place for advertising on all of them, usually driven by the type of business doing the advertising.
AVX Digital in Miami works with social networks to ensure brands are making use of the newest information, whether that is social trends or network algorithms. Our first mover advantage helped our clients benefit from advertising on TikTok, which is exploding in growth among younger users. We are always testing and evaluating campaigns on all networks so we know what works best, and how platforms can work together for a complete social media plan.
Whether we like the trend or not, we all know that people in Miami and across the globe are using social media networks more than ever, often for hours every day. The goal of social media advertising is to meet them where they are, giving them information that is relevant and important to them. At AVX Digital, we work hard to make sure our clients meet their objectives, both on social media and for the entire business.
If you have any questions about our social media services or would like to know how to get started, contact our team today!
When all is said and done, performance is what matters and our team at AVX Digital understands that. We have compiled just a few of the many success stories that have led to a retention rate of over 95%! Check out a few. We’d be happy to talk you through the details! GO TO CASE STUDIES
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