Amazon reviews are of major importance to maximize sales, helping drive revenues and visibility on the site. It is estimated that over 70% of shoppers don’t make a purchase until they have read the reviews of a product they are looking to buy. One of the best ways to grow your Amazon business is to get more reviews. There are several proven ways to get more reviews without paying, but it’s important first to understand what not to do to get product reviews. There are a few things you need to avoid, not only because they are unethical, but because they can get your product listings suspended or removed. Do not write a review for yourself or for a competitor, or have friends and family write reviews. This should be obvious, but you also should not write any fake reviews. You are also not allowed to offer discounts or free products in exchange for a review. Amazon does everything they can to make sure that reviews are as organic as they can be. That said, there are some things you can do to improve brand reviews, as well as increase the number that you are getting. To help your Amazon reviews, make sure your business is doing the following things: Provide outstanding customer service. In today’s world, the customer has been conditioned to expect poor service, including long wait times and unresponsive businesses. Whether it is before or after a sale, make sure to emphasize putting the needs of the customer first. When a customer gets service that goes above and beyond expectations, they are not only more likely to be satisfied with your product, but they will tell other people about it. Ask for reviews. While you can’t offer anything in exchange for a review, many customers are happy to leave one when asked, especially for something they are happy with. Amazon makes it easier to find the customers most likely to leave positive reviews, allowing for rules that help find customers who have previously left reviews, or those who received their product on-time. When asking for a review, try to anticipate their needs, and provide any information that might be helpful for them to get the most out of the product. Depending on the product, you might even be able to include a product insert, thanking them for purchasing the product and giving them instructions on how to leave a review, if they so desire. Make use of discounts and promotions. It’s important to regularly offer discounts and promotions when you can. For example, if you have an email list, you can offer some type of introductory discount to them, increasing the chance they will love the product and feel like they’re getting a deal. While there are some things you can’t do to increase your reviews, there are a few basic strategies that can help not only get more reviews, but help them to be a better quality as well. As almost everyone on Amazon can tell you, those quality reviews can make all the difference!