Don’t underestimate the words you use

Many businesses underestimate the importance of the words they use in their content. But, one wrong word could turn a potential lead away. Presenting your copy in a clear and appealing way is best for marketing your business.

Ads are the core of your marketing campaign as they lead to conversions. A common mistake many marketers struggle with is slang or swear words, however, it’s not acceptable to incorporate into pay per click ads. The use of slang or swear words often alienates your audience as they may be offensive, or not universally understood.

Even if you’re not concerned with alienating readers most platforms like Google or Facebook will not show ads with potentially offensive language. If Google detects such language in your ads, they will be automatically disapproved.

Google disapproves the following types of content:

  • Hatred; violence; harassment; racism; sexual, religious, or political intolerance, or organizations with such views
  • Content that’s likely to shock or disgust
  • Swear or curse words, slurs relating to race or sexuality, variations, and misspellings of profane language

Stick with clear language – it’s worth the extra characters!

AVX Digital is a Digital Marketing Company in Dallas.  We specialize in optimizing your online presence to bring in more website traffic. We help bring customers to your business and exciting brand awareness for your company. Contact us today to learn more about how we can work with you to help grow your business.


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