Why Transparency in Digital Marketing Should Be the Norm

Proctor & Gamble made waves in July, announcing a plan to cut up to $140 million in digital ad spending, causing waves and anxiety throughout the industry. In making the decision, P&G cited brand safety concerns, “largely ineffective” ads, and a lack of transparency throughout the supply chain.

At AVX Digital, we have long been a leader in transparency, understanding its importance and placing a high emphasis on being open and transparent with our clients. We believe in tracking data and analytics to measure the success of what we’re doing, working with our clients to show them what we are doing and the effectiveness of our strategy.

It is important to us that our clients feel like they are on the same page as our entire team of analysts, so there is no confusion on strategy or the relationship between the money you are spending and the type of results it is getting. Our clients have access to the same real time analytics dashboards that we use internally, giving them access to monitor our performance with up to date figures. We eliminate opaqueness about our methodology to help the client feel comfortable.

We can tell our clients exactly how much we are spending on Google and other techniques, so they know how each dollar is being spent. By being so open, we strive to hold ourselves accountable to doing the best job we can to grow the business of our clients, making sure the relationship is mutually beneficial. We put credit cards on files and even notarize our invoices, believing that type of old school transparency helps everyone feel comfortable.

At AVX Digital, we put the utmost importance on the work we do being both transparent and effective, which helps serve our clients better. We have worked tirelessly to provide results and build trust. This is what has made a leader when it comes to transparency in the digital ad world.