Preparing Your Brand for the End of Expanded Text Ads

February 9, 2022 | mgraska

At the end of June 2022, Google and Bing will shift search advertising with one of the biggest changes in years. The traditional text ads that many advertisers have been writing and using since the early 2000s will be replaced by responsive search ads that will limit reporting and optimization oppor [...]

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5 Examples of Brands Using NFTs to Grow Customer Engagement

February 2, 2022 | mgraska

NFTs are a very valuable commodity for marketers because they allow fans direct digital ownership of the brands and products they love. Even before the internet, brands have always struggled with how to give their raving fans a customized ownership experience that goes beyond buying products and pot [...]

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4 Online Marketing Mistakes Almost Every Law Firm Makes

January 26, 2022 | mgraska

Legal marketing is arguably the most competitive industry online and many firms make basic mistakes that hurt their ability to drive case volume and lower their overall return on ad spend. Having had the opportunity to scale successful lead generation campaigns for firms ranging from three person pe [...]

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5 Ways Furniture Brands Can Boost Sales in 2022

January 21, 2022 | mgraska

January and February are traditional post-holiday planning months for many furniture and decor companies and during that downtime it's important brands step back and take a critical look at their digital marketing strategies. In the last year and even in the last three months, major advertising a [...]

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Should You Continue Running Facebook Ads?

January 19, 2022 | mgraska

It is no secret that Facebook Ads haven’t been the same since iOS 14 arrived. The sudden shift in Facebook performance has left leadership and marketing teams for both small businesses and Fortune 500 companies at a crossroads as far as how to measure channel performance and whether to continue in [...]

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