Meet Our Summer 2016 Interns!

July 19, 2016 | mgraska

AVX Digital has had some fresh faces around our office for the summer, our interns! Interns were asked to interview each other about their time at AVX so far. So read on and meet our Summer 2016 AVX Digital interns! James Itkoff! We are excited to have James as an intern for the summer! James com [...]

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Google’s New Local Map Pack is Shrinking: 5 Best Practices for Google’s Latest Update

July 1, 2016 | mgraska

… And then there were two. Sam Cooke said “change gon’ come,” and so it goes. In recent weeks, Google has announced updates being deployed to their local search results features. Again. The updates are coming to the feature commonly referred to as the “Map Pack,” also referred to as the [...]

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Google’s Decline in Cost per Click

April 28, 2016 | mgraska

Google’s Decline in Cost per Click: Why it is bad for Business and What Is Being Done In case a lot of you were unaware, search advertising is Google’s most important business but it been in trouble for the past couple of years. Their stock has also been at somewhat of a stand still since Decem [...]

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URL Tagging: Why Your Destination URL is Important to Google Analytics & Your Job

April 28, 2016 | mgraska

Google Analytics provides an overwhelming amount of information, but one of the first reports to familiarize yourself with is the Acquisition report. This report provides analysts with information on the source of traffic and various default metrics that can be changed as needed. At first glance thi [...]

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AdWords Geo Target: Opt-In or Opt-Out?

April 28, 2016 | mgraska

The More You They Know Which is the more effective form of location-targeting, Opt-in or opt-out? Maximizing the reach of ads to the most qualified audience in terms of their physical location is pivotal to any online marketing campaign. Based on the intuitive interface of locations settings, one [...]

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