SEO Spring Cleaning – Refresh Your Site in 2022

March 16, 2022 | mgraska

It’s that time of year again when the seasons change and marketing budgets and expectations for the year have been set. Now that companies are turning their focus to performance, this is a great time to look at your site and more importantly how it’s producing organically. Here’s our guide to [...]

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How to Prepare for Performance Max Campaigns

March 9, 2022 | mgraska

In October of 2020 Google announced the launch of Performance Max campaigns as the company continued to push for new automated ways to target audiences online. After a year of testing Google then decided earlier this year to not only make them available to all advertisers but to replace existing sma [...]

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Why You Need to Optimize for Core Web Vitals in 2022

March 2, 2022 | mgraska

Core Web Vitals was introduced in May 2020 as a way for Google to provide site owners with more detailed user experience metrics and to encourage companies to adopt better practices and standards on their web properties. In the nearly two years since it was rolled out, many sites still struggle to p [...]

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How to Take Advantage of Google Organic Shopping Listings

February 23, 2022 | mgraska

Most brands are familiar with the Google Shopping as a paid marketplace for their products but even fewer realize that they can upload their entire product inventory and quickly add incremental revenue. Here we'll explain how any brand big or small can take advantage of this incredible product disco [...]

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Emerging Ad Platforms You Need to Test in 2022

February 16, 2022 | mgraska

Just 5 years ago, if your brand was running campaigns on Google and Facebook/Instagram it was likely you were reaching 95+% of your audience between both platforms. However we now live in a world where Tiktok got more traffic than Google in 2021 and a society that no longer sees Facebook as cool [...]

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