How Brands Are Adjusting Media Spend During the Facebook Boycott

August 7, 2020 | mgraska

Under heavy scrutiny for lax monitoring and neglectful management of hateful and inaccurate content, Facebook is reaping the repercussions.  Facebook has been brought under a spotlight for the mishandling of misleading and hateful content. Civil rights groups have joined together to organize the [...]

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email marketing campaign feature

5 Tips and Tricks to Elevate Your Email Marketing Campaign

July 22, 2020 | mgraska

Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]

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Details on Google’s Page Experience Update for 2021

Details on Google’s Page Experience Update for 2021

July 7, 2020 | mgraska

Since inception over 20 years ago, Google has been making constant updates to its search algorithm in order to better understand, index, and provide information to users. Today, Google is wanting the sites that contain this information to be easier for users to access and navigate. Beginning with mo [...]

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Top Social Media Trends in 2020

Top Social Media Trends in 2020

July 2, 2020 | mgraska

HOW CURRENT EVENTS HAVE RESHAPED THE SOCIAL MEDIA LANDSCAPE Digital marketing has always been a dynamic business. Whether it is platform acquisitions, shifts in consumer behaviors, or new ad types and targeting capabilities, marketers constantly have to relearn and adapt to stay ahead of competitor [...]

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How to build an Effective Paid Social Media Marketing Campaign

How to build an Effective Paid Social Media Marketing Campaign

June 5, 2020 | mgraska

Paid Social ads are a great way to expand your reach and inform consumers about your brand. Before beginning a campaign, it’s important to establish a plan or one might risk inefficiently severing their ads to an audience that does not align with their messaging. Here at AVX Digital, we have creat [...]

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